# Ross Kramer

> Ross Kramer is the co-founder and CEO of Listrak, the Lititz, Pennsylvania marketing technology company he built with his father, Howard. His entrepreneurial career began with selling computers in high school and a web business during college. After the 2008 recession, he focused Listrak on retail; by 2020 it served more than 1,000 retailers and brands. His current work includes website personalization, AI-assisted product discovery, and reducing campaign-production work.

- **Role:** Co-founder and CEO at Listrak
- **Organizations:** Listrak, Vertex Internet, Ross Kramer Personal Computer Solutions
- **Education:** Bachelor of Science, Penn State University
- **Known for:** Co-founded and continues to lead Listrak., Built three technology ventures, beginning with a high-school computer business., Led Listrak’s focus on retail after the 2008 recession; by 2020 it served more than 1,000 retailers and brands and employed more than 300 people.

## Career timeline

- **1993** — Founded Ross Kramer Personal Computer Solutions while a high-school senior.
- **1994-1998** — Attended Penn State University; started a web hosting and design business during college.
- **1999** — Co-founded Listrak with Howard Kramer; Movies Unlimited requested an email marketing tool that helped establish the product’s foundation.
- **After 2008** — Focused Listrak on retailers after the recession exposed the weakness of serving an undifferentiated customer base.
- **2017** — Listrak moved into a new headquarters in the Lititz area, bringing five offices together.
- **2018** — Announced a Wayne, Pennsylvania satellite office; the company reported 300 employees and 2017 revenue of $52.7 million.
- **2024** — Listrak expanded its Shopify app and worked on a holiday-season RCS campaign with Dooney & Bourke and Infobip.
- **2026** — Listrak expanded website personalization, launched the Studio Figma plugin, and expanded its SiteVibes integration.

## Achievements

- Co-founded and continues to lead Listrak.
- Built three technology ventures, beginning with a high-school computer business.
- Led Listrak’s focus on retail after the 2008 recession; by 2020 it served more than 1,000 retailers and brands and employed more than 300 people.
- Featured in Entrepreneur’s July-August 2020 issue for the retail-focus decision.

## Latest updates

- **2026-10** — Listrak announced an expanded SiteVibes integration on October 7, connecting real-time loyalty and review activity to marketing campaigns.
- **2026-09** — On September 15, Listrak announced Studio, a Figma plugin for converting designs into campaign-ready emails.
- **2026-08** — Appeared on Modern Marketing + Measurement discussing AI shopping agents, visual product discovery, website personalization, and software development by non-coders.
- **2026-07** — On July 15, Listrak announced expanded Experience Builder website personalization capabilities.

## Links

- Website: https://www.listrak.com/
- LinkedIn: https://www.linkedin.com/in/rosskramer
- Twitter/X: https://twitter.com/ross_kramer

---

Profile page: https://yespress.io/ross-kramer
Published by YesPress — https://yespress.io
Last updated: 2026-10-25