# Ross Croley

> Ross Croley is the Knoxville-based CEO and co-founder of Greater Sum Ventures, a software entrepreneur whose career began with In10sity Interactive in 1997 and expanded through Ministry Brands and other specialist software platforms. He became CEO of property-technology company Inhabit effective October 3, 2026.

- **Role:** CEO and Co-Founder at Greater Sum Ventures; CEO at Inhabit
- **Organizations:** Greater Sum Ventures, Inhabit, Ministry Brands, In10sity Interactive, Community Brands, Catalis, Tribute Technology
- **Education:** University of Tennessee, Knoxville
- **Known for:** Built Ministry Brands to a valuation exceeding $1 billion within five years., Ministry Brands recapitalization recognized with PE Hub’s large-market Deal of the Year in 2017., GSV’s biography credits platforms under his leadership with more than 275 acquisitions.

## Career timeline

- **1997** — Founded In10sity Interactive while attending the University of Tennessee.
- **2010** — In10sity had completed five acquisitions, according to GSV’s current historical timeline.
- **2012** — Founded Ministry Brands, with early businesses including SimpleGive, EasyTithe and Site Organic.
- **2014** — In10sity became part of Ministry Brands, according to GSV’s current timeline.
- **2016** — Co-founded Greater Sum Ventures with Bill Nix and Lisa Stinnett; Ministry Brands received investment from Insight Venture Partners.
- **2017** — Ministry Brands recapitalization received PE Hub’s large-market Deal of the Year recognition.
- **2019** — Returned to Community Brands as interim CEO; Property Brands and Vacation Brands combined to form Inhabit.
- **2024** — GSV invested further in Inhabit alongside a Blackstone-led preferred-equity financing.
- **2026** — Became Inhabit CEO effective October 3, succeeding John Kristel.

## Achievements

- Built Ministry Brands to a valuation exceeding $1 billion within five years.
- Ministry Brands recapitalization recognized with PE Hub’s large-market Deal of the Year in 2017.
- GSV’s biography credits platforms under his leadership with more than 275 acquisitions.
- GSV received the Knoxville Chamber’s 2023 Mid-Sized Business Excellence award.

## Latest updates

- **2026-10** — Inhabit CEO appointment took effect October 3, following the September 24 announcement.
- **2026-02** — Commented on the appointment of John Cimba as CEO of GSV-backed Stax Payments.
- **2025-05** — GSV announced a majority investment in MyVenue, whose founder Tim Stollznow continued as CEO.

## Links

- Website: https://greatersumventures.com/team/ross-croley
- LinkedIn: https://www.linkedin.com/in/ross-croley-855a663/

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Profile page: https://yespress.io/ross-croley
Published by YesPress — https://yespress.io
Last updated: 2026-10-16