# Rosaria Cain

> Rosaria Cain co-founded the Phoenix advertising agency Knoodle in 1999 with Caleb Miller and Fulton Homes as its first client. Her work spans media, brand strategy and cause marketing. A former NAWBO Phoenix chapter president and marketing instructor, she hosts Knoodle Founders Hour, interviewing entrepreneurs about how they built their businesses.

- **Role:** Co-founder and CEO at Knoodle (listed on the current team page; a May 2025 announcement described a planned transition to strategy and development)
- **Organizations:** Knoodle, National Association of Women Business Owners, Phoenix chapter, Art Institute of Phoenix, Fountain Hills Chamber of Commerce, Arizona Business Leadership
- **Education:** Fort Lewis College
- **Known for:** Built Knoodle from its 1999 founding through its 25th anniversary in 2024., Maintained the relationship with first client Fulton Homes, identified as her largest client in her 2024 reflection., Served as president of NAWBO’s Phoenix chapter beginning July 2021.

## Career timeline

- **1979-1983** — Attended Fort Lewis College; edited the college Independent and interned at the Durango Herald.
- **Before 1999** — Worked in media, including media sales at FOX10 Phoenix.
- **1999** — Co-founded the agency with Caleb Miller; Fulton Homes was its first client.
- **2004** — The agency, initially Image Quest, adopted the Knoodle name.
- **2017-2019** — Taught media and marketing at the Art Institute of Phoenix, according to her LinkedIn profile.
- **2021** — Became president of the NAWBO Phoenix chapter in July.
- **2025** — Knoodle announced a planned succession in May, with Cain moving toward strategy, development, media and new business.
- **2026** — Hosts Knoodle Founders Hour, including conversations with Caleb Miller, Megan Greenwood and Rachelle Strole.

## Achievements

- Built Knoodle from its 1999 founding through its 25th anniversary in 2024.
- Maintained the relationship with first client Fulton Homes, identified as her largest client in her 2024 reflection.
- Served as president of NAWBO’s Phoenix chapter beginning July 2021.
- Developed cause marketing programs including Fulton Homes Teacher of the Week with KNIX.

## Latest updates

- **2026-10** — Knoodle published a Founders Hour conversation with PADT co-founder Eric Miller; its current team page continues to list Cain as CEO.
- **2026-09** — Interviewed Capital Asset Management founder Rachelle Strole; the episode was published September 1.
- **2026-08** — Interviewed Housing Consultants of America founder Jenna Ghisolfo and Synthetic Grass Store co-founder Bonnie Mull.

## Links

- Website: https://knoodle.com/
- LinkedIn: https://www.linkedin.com/in/rosariacain/

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Profile page: https://yespress.io/rosaria-cain
Published by YesPress — https://yespress.io
Last updated: 2026-10-22