# Rosalba Reynoso

> Rosalba Reynoso is the co-founder and CEO of Blue Trail Software, a San Francisco-based benefit corporation delivering custom software, AI/ML, IoT, and QA solutions for enterprises and scale-ups across the Americas and Europe. Coming from a human resources background rather than a technical one, she built a nearshore Pan-American IT company with teams across Mexico, Argentina, Uruguay, and Spain, serving Fortune 100 clients including Samsung, Cartier, Hewlett Packard, and Logitech. A proud Latina leading a women-founded and women-led firm, Reynoso champions diversity and inclusion, stakeholder empowerment, and social impact - from funding coding bootcamps for women in Mexico to creating the My Luna menopause-tracking app.

- **Role:** Co-Founder and CEO at Blue Trail Software
- **Organizations:** Blue Trail Software, Luna Nueva / My Luna
- **Nationality:** Mexican-American
- **Known for:** Co-founded Blue Trail Software, growing it to 100+ employees across 6 countries without external funding, Achieved 90% client retention rate with Fortune 100 clients including Samsung, Cartier, Hewlett Packard, Renault, and Logitech, Built a women-founded and women-led technology benefit corporation

## Career timeline

- **Pre-2012** — Built 20+ years of experience managing companies in the service industry, specializing in human resources
- **2012** — Co-founded Blue Trail Software with her husband Remi Vespa, combining her HR expertise with his IT vision
- **2013** — Blue Trail Software formally established as a benefit corporation headquartered in San Francisco
- **2017** — Launched the first version of the menopause monitoring app, later called My Luna
- **2019** — Featured in NewTechMag interview; Blue Trail Software recognized as a leading Pan-American IT firm
- **2019** — Sponsored WemanConnect FullStack Bootcamp - BTS engineers taught backend development to 12 women in Guadalajara and Mexico City
- **2020-2022** — Blue Trail Software supported Escuela Roosevelt in Uruguay, an institution for children with motor disabilities
- **2021** — Recognized as a Latina STEM leader
- **2023** — Published 'Meet Software Trailblazer Rosalba Reynoso' interview; participated in AI conference with Dr. Luc Julia
- **2024** — Spotlighted in Women in Information and Communication Technology feature
- **2025-2026** — Published thought leadership pieces on talent, AI augmentation, and high-performing teams

## Achievements

- Co-founded Blue Trail Software, growing it to 100+ employees across 6 countries without external funding
- Achieved 90% client retention rate with Fortune 100 clients including Samsung, Cartier, Hewlett Packard, Renault, and Logitech
- Built a women-founded and women-led technology benefit corporation
- Created My Luna, a menopause-tracking app reaching 3,000+ downloads on the Apple App Store
- Sponsored a women's coding bootcamp where nearly all 12 graduates launched developer careers
- Established Blue Trail Software's presence in Mexico, Argentina, Uruguay, and Spain
- Supported circular economy platform REBEE in Bolivia and disability school Escuela Roosevelt in Uruguay
- Recognized as a Latina STEM leader and featured in Women in ICT spotlight
- Built a Pan-American nearshoring model combining US market access with LATAM technical talent

## Latest updates

- **2026-05** — Active as CEO of Blue Trail Software with 100+ employees across multiple countries
- **2026** — Published articles on AI augmentation, talent development, and high-performing teams
- **2024** — Featured in Women in Information and Communication Technology spotlight
- **2023** — Participated in AI conference 'Exploring the Frontier of Artificial Intelligence' with Dr. Luc Julia
- **2023** — Published 'Meet Software Trailblazer Rosalba Reynoso' interview on Blue Trail Software site

## Links

- Website: https://bluetrail.software
- LinkedIn: https://www.linkedin.com/in/rosalba-reynoso-a1969896/
- Twitter/X: https://twitter.com/rosalbareynoso
- Instagram: https://www.instagram.com/rosalbareynosohdez/

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Profile page: https://yespress.io/rosalba-reynoso
Published by YesPress — https://yespress.io
Last updated: 2026-05-15