# Root3 Marketing

> Root3 Marketing is a privately held Chicago agency that gives middle-market B2B and healthcare organizations fractional access to a cross-functional marketing team. Founded by Scott Christiansen in 2014, it combines strategy, creative, web, SEO, paid media, CRM, communications, lead generation and trade-show execution, with an emphasis on moving prospects through complex buying groups rather than simply delivering campaigns.

- **Founded:** 2014
- **Headquarters:** Chicago, United States
- **Founders:** Scott Christiansen (Founder & CEO)
- **Products:** Strategy, Creative, Web, Digital & SEO, CRM & Lead Generation
- **Notable:** Founded in Chicago in 2014 and listed by LinkedIn with 11-50 employees and more than 3,000 followers., Built and executed a hospital price-transparency go-to-market campaign in under 10 days; the client reported 12 proposals and 3 closed deals in the first 30 days., A hospital-focused medical-device program reported that 30% of marketing-qualified leads became proposals within 30 days.

## Products & services

- **Strategy** — Market research, positioning, audience development, go-to-market planning and fractional marketing leadership.
- **Creative** — Brand identity, messaging, copywriting, graphic design, video and campaign assets.
- **Web** — Web strategy, storytelling, design, development and conversion-focused landing pages.
- **Digital & SEO** — Organic search, technical and local SEO, paid search, paid social, programmatic media, analytics and optimization.
- **CRM & Lead Generation** — Marketing automation, CRM integration, lead qualification, nurture programs, appointment setting and sales enablement.
- **Communications** — Content, thought leadership, public relations, media strategy, email and social programs.
- **Trade Shows** — Event strategy, booth experience, launch campaigns, pre-event demand generation and post-event follow-up.

## Achievements

- Founded in Chicago in 2014 and listed by LinkedIn with 11-50 employees and more than 3,000 followers.
- Built and executed a hospital price-transparency go-to-market campaign in under 10 days; the client reported 12 proposals and 3 closed deals in the first 30 days.
- A hospital-focused medical-device program reported that 30% of marketing-qualified leads became proposals within 30 days.
- A segmented PPC rebuild increased leads for a preferred service line by more than 30% in the first month, increased relevant traffic by 150% and lowered individual campaign costs by 10%.
- An orthopedic SEO program increased organic web traffic by 217% over 18 months.
- A themed transportation campaign generated 18,383 bookings in eight months at a reported 5:1 return on ad spend.
- A research-led apprenticeship marketing program doubled year over year and expanded regionally in its third year.
- A 2025 Visionary Optics launch drew more than 100 breakout-session attendees and more than 10 live demonstrations at the Global Specialty Lens Symposium.

## Latest updates

- **2025-02** — Ashley La Fleur was announced as a speaker at the 42nd National HIPAA Summit on digital marketing and compliance.
- **2025-04** — Root3 published its Visionary Optics iContour launch case study, covering an integrated brand and trade-show campaign that produced more than 100 session attendees and more than 10 demos.
- **2025** — Root3 published a B2B podcasting playbook built around recurring shows, repurposed assets and measurable lead and referral outcomes.
- **2026-02** — The company's About page was updated to emphasize middle-market B2B and healthcare growth work, according to page metadata.

## Links

- Website: https://root3marketing.com
- LinkedIn: https://www.linkedin.com/company/root3-marketing/
- Twitter/X: https://twitter.com/root3marketing
- YouTube: https://www.youtube.com/root3marketing
- Facebook: https://facebook.com/root3marketing

---

Profile page: https://yespress.io/root3-marketing
Published by YesPress — https://yespress.io
Last updated: 2026-09-20