# RooneyPartners

> RooneyPartners is a New York integrated communications boutique founded in 2003 by veteran media-relations counselor Terry Rooney. Its senior-led teams combine earned media, financial and healthcare communications, content, digital strategy, social campaigns, branding, and crisis counsel, most often for organizations facing consequential moments such as IPOs, turnarounds, market entries, scientific milestones, or reputational risk.

- **Founded:** 2003
- **Headquarters:** New York, United States
- **Founders:** Terry Rooney (Founder and CEO)
- **Products:** Media Relations, Digital and Social, Content Strategy, Branding and Design, Financial Communications
- **Notable:** Founded in 2003 and remained an independent New York communications boutique for more than two decades., Six-time SABRE Awards finalist across media relations, digital and financial communications categories., Named a PRovoke SABRE Award finalist for Digital Campaign of the Year in 2019 for nonprofit advocacy work.

## Products & services

- **Media Relations** — Message development, targeted journalist outreach, thought leadership, investor engagement, media training, monitoring and crisis communications.
- **Digital and Social** — Digital strategy, paid and organic social programs, search marketing, SEO, audience analysis, influencer mapping, analytics and campaign optimization.
- **Content Strategy** — Editorial programs, white papers, bylined articles, web copy, podcasts, video and multimedia storytelling designed around measurable audience actions.
- **Branding and Design** — Brand audits, positioning, naming, visual identity, websites, social creative and video content from an in-house studio.
- **Financial Communications** — Investor-facing communications for IPOs, capital raises, M&A, quarterly results and complex investment narratives.
- **Healthcare and Biotech Communications** — Compliant scientific storytelling, stakeholder mapping, medical congress support, message platforms and communications around clinical and commercial milestones.
- **RP Blitz Branding** — A communications offer launched for early-stage growth companies seeking faster brand recognition, customer demand and investor attention.

## Achievements

- Founded in 2003 and remained an independent New York communications boutique for more than two decades.
- Six-time SABRE Awards finalist across media relations, digital and financial communications categories.
- Named a PRovoke SABRE Award finalist for Digital Campaign of the Year in 2019 for nonprofit advocacy work.
- Selected for the Gramercy Institute Financial Agency Short List in 2024 and listed again on the institute's 2026 roster.
- Supported Chicken Soup for the Soul Entertainment's $30 million exchange-listed IPO, then the largest exchange-listed Reg A+ IPO and the first direct listing on the Nasdaq Global Market under that route.
- Reached more than 900,000 people through short-duration paid and earned investor campaigns for Orion Engineered Carbons.
- Generated more than 60 media outcomes for Trex across outlets including CNBC, Bloomberg, Barron's, Fortune, The Wall Street Journal and The New York Times.
- Ran AACSB International's first global digital brand campaign across 20 countries and exceeded its top-line website, social and search goals.

## Latest updates

- **2026-08** — Published an analysis of communications lessons for the next wave of mega-IPOs.
- **2026-06** — Published guidance for global companies building credibility with U.S. investors before fundraising or a listing.
- **2026-05** — Outlined core communications elements for IPO preparation.
- **2026-03** — Launched the RooneyPartners Comms Brief with an argument for conditioning the market before an IPO filing.
- **2025-08** — Promoted Jay Max Kraidman to partner and executive leader of content, digital and social media.
- **2025-01** — Announced staff promotions across the agency.
- **2024-09** — Was named to the Gramercy Institute Financial Agency Short List.

## Links

- Website: https://www.rooneypartners.com/
- LinkedIn: https://www.linkedin.com/company/rooneypartners
- Twitter/X: https://twitter.com/rooneypartners
- Facebook: https://facebook.com/RooneyPartners/

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Profile page: https://yespress.io/rooneypartners
Published by YesPress — https://yespress.io
Last updated: 2026-09-20