# Roojoom

> Roojoom develops AI software that guides enterprise customers through service, engagement, and product-adoption journeys. Its PickMyCall product brings voice answering, lead capture, and follow-up to small businesses, sold directly and through software partners such as vcita.

- **Founded:** 2013
- **Headquarters:** Boston, United States
- **Founders:** Yuval Shemesh (Co-founder; Executive Chairman (Startup Nation Central listing)), Rami Ricanati (Co-founder and COO), Or Meirov (Co-founder and CTO)
- **Products:** Personal Journey Orchestration, User Success Journeys, PickMyCall
- **Notable:** Designated a 2020 Gartner Cool Vendor in AI for Customer Analytics, according to an October 2020 company announcement., Bouygues Telecom’s Roojoom-powered My Bbox assistant won gold in Best Data & Personalization Strategy at the 2020 CX Paris Awards, announced January 2021., PickMyCall integrated into vcita’s business management suite in November 2025.

## Products & services

- **Personal Journey Orchestration** — AI-driven enterprise journey execution across digital and assisted channels, with persistent journey state, predictive action selection, and template-generated web experiences.
- **User Success Journeys** — Individual user goals, product-champion support, and personalized engagements for product adoption.
- **PickMyCall** — AI voice receptionist and productivity app for small businesses; handles missed calls, captures leads, summarizes conversations, and supports scheduling and follow-up.

## Achievements

- Designated a 2020 Gartner Cool Vendor in AI for Customer Analytics, according to an October 2020 company announcement.
- Bouygues Telecom’s Roojoom-powered My Bbox assistant won gold in Best Data & Personalization Strategy at the 2020 CX Paris Awards, announced January 2021.
- PickMyCall integrated into vcita’s business management suite in November 2025.

## Latest updates

- **2025-11** — vcita announced its PickMyCall-powered AI Receptionist.
- **2025-12** — Roojoom described its Amazon Nova Sonic upgrade and reported average voice latency falling from roughly 4.5 seconds to 800 milliseconds.
- **2026-08** — PickMyCall’s App Store version history lists scheduling capability and Google Calendar MCP connectors in version 1.5 on August 19, 2026.

## Links

- Website: https://www.roojoom.com/
- LinkedIn: https://www.linkedin.com/company/roojoom
- Twitter/X: https://twitter.com/Roojoom
- Facebook: https://www.facebook.com/Roojoom

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Profile page: https://yespress.io/roojoom
Published by YesPress — https://yespress.io
Last updated: 2026-10-03