# Roojai

> Roojai is a Thailand-based digital general-insurance group that sells customizable motor and personal-protection policies directly to consumers, supports customers through an app and contact center, and now underwrites policies through Roojai Insurance PCL. Its model combines person-centric risk pricing, online quotes and inspections, digital claims, installment payments, and a human service layer, while its acquisitions and Indonesian expansion are turning a Thai car-insurance challenger into a regional insurance platform.

- **Founded:** 2016
- **Headquarters:** Bangkok, Thailand
- **Founders:** Nicolas Faquet (Founder and Group CEO)
- **Team size:** More than 500 employees across Thailand, according to Roojai; LinkedIn lists the group in the 201-500 employee range.
- **Products:** Motor insurance, Roojai Mobile App, MrKumka, Video claims, Personal protection insurance
- **Notable:** Transitioned from an online broker into a licensed full-stack general insurer after acquiring FWD General Insurance Thailand in 2023 and rebranding it in 2024., Reports serving more than 250,000 customers annually and writing more than THB 2 billion in annual premium., Expanded the Thai insured portfolio to more than 300,000 vehicles after acquiring DirectAsia Thailand in December 2024.

## Products & services

- **Motor insurance** — Customizable voluntary and compulsory car cover from comprehensive Type 1 through third-party Type 3, plus motorbike insurance.
- **Roojai Mobile App** — Policy and payment management, video vehicle inspection, digital claims, real-time surveyor tracking, emergency calls and 24/7 roadside-assistance requests.
- **MrKumka** — A Thai online comparison broker for car and motorcycle insurance plans from multiple providers.
- **Video claims** — Remote claim reporting with an agent through the app for appropriate minor incidents.
- **Personal protection insurance** — Customizable personal accident, cancer, critical-illness and travel products, with cashless care available for eligible products through a hospital network.
- **Roojai Indonesia** — An Indonesian managing general agent offering general-insurance products through digital channels and insurance partners.
- **Lifepal** — An Indonesian online insurance comparison broker acquired by Roojai Group; Roojai reported roughly two million monthly users at acquisition.
- **EV car insurance** — Tailored electric-vehicle cover that can include traction-battery damage, wall chargers and dealer-garage repair warranties.

## Achievements

- Transitioned from an online broker into a licensed full-stack general insurer after acquiring FWD General Insurance Thailand in 2023 and rebranding it in 2024.
- Reports serving more than 250,000 customers annually and writing more than THB 2 billion in annual premium.
- Expanded the Thai insured portfolio to more than 300,000 vehicles after acquiring DirectAsia Thailand in December 2024.
- Won the Thai Contact Center Trade Association's Best Contact Center of the Year award three times, including 2018, 2019 and 2021.
- Launched video-based motor claims in 2020, extending the online journey from quotation and inspection into claims.
- Expanded into Indonesia in 2022 and acquired the large insurance-comparison platform Lifepal in 2024.
- Raised $129 million in disclosed funding through the 2025 Series C.
- Named an official sponsor of the 33rd SEA Games and 13th ASEAN Para Games hosted by Thailand.

## Latest updates

- **2026-07** — The Android Roojai Mobile App was updated with additional features; Google Play lists more than 100,000 downloads.
- **2026-02** — Roojai marked its tenth anniversary with a customer-gift campaign and company celebrations.
- **2025-11** — Roojai raised a $60 million Series C co-led by Apis-managed funds and Asia Partners to expand in Thailand and Indonesia and pursue strategic M&A.
- **2025-10** — Roojai was announced as an official sponsor of the 33rd SEA Games and 13th ASEAN Para Games in Thailand.
- **2025-04** — Roojai introduced customizable EV insurance covering items including traction batteries and wall chargers and extended Type 1 eligibility to cars up to 15 years old.
- **2024-12** — Roojai acquired DirectAsia Thailand from Hiscox, taking its combined Thai portfolio above 300,000 insured vehicles.

## Links

- Website: https://www.roojai.com/en/
- LinkedIn: https://www.linkedin.com/company/roojai/
- Twitter/X: https://twitter.com/roojai/
- YouTube: https://www.youtube.com/roojai/
- Instagram: https://www.instagram.com/roojai/
- Facebook: https://www.facebook.com/roojai/
- TikTok: https://www.tiktok.com/@roojai_thailand/

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Profile page: https://yespress.io/roojai
Published by YesPress — https://yespress.io
Last updated: 2026-08-16