# Roofr

> Roofr is an all-in-one sales and operations platform built for roofing contractors. Founded by a third-generation roofer, it turns satellite imagery into accurate roof measurement reports in hours, then layers on instant estimates, branded proposals, a purpose-built CRM, material ordering, invoicing, and payments - so roofers can run the whole job, from first knock to final invoice, in one place. More than 12,000 roofing companies use it.

- **Founded:** 2016
- **Headquarters:** San Francisco, California, United States
- **Founders:** Richard Nelson (Co-founder & CEO), Kevin Redman (Co-founder & CTO)
- **Team size:** 150+ employees
- **Products:** Measurement Reports, Instant Estimator, Roofr CRM, Proposals, Material Ordering
- **Notable:** Used by more than 12,000 roofing companies across North America, Raised $65M+ across multiple rounds, including a 2025 Series B led by TCV, Secured the largest North American roofing distributor, ABC Supply, as a strategic investor

## Products & services

- **Measurement Reports** — Accurate roof measurement reports generated from satellite and aerial imagery, delivered fast - no ladder required.
- **Instant Estimator** — Lets homeowners and contractors generate roof estimates instantly online, capturing leads and speeding up the sales cycle.
- **Roofr CRM** — A purpose-built CRM for roofers covering lead capture, job boards, pipeline tracking, and automated follow-up.
- **Proposals** — Customizable, branded proposal templates with e-signatures to help contractors win jobs.
- **Material Ordering** — Auto-populated material lists with real-time supplier pricing and ordering, integrated with distributors like ABC Supply.
- **Invoicing & Payments** — Invoice tracking, online payments, and digital payment processing built into the job workflow.

## Achievements

- Used by more than 12,000 roofing companies across North America
- Raised $65M+ across multiple rounds, including a 2025 Series B led by TCV
- Secured the largest North American roofing distributor, ABC Supply, as a strategic investor
- Grew from 10 to 150+ employees while keeping a 98% CEO approval rating
- Featured in TechCrunch, Forbes, Yahoo Finance, and Digital Trends

## Latest updates

- **2025-01** — Closed a Series B funding round led by TCV with participation from ABC Supply to expand its roofing CRM and team.
- **2023-10** — Raised $23.5M led by Vertical Venture Partners to accelerate product development.
- **2022** — Closed a $12M Series A and expanded from a measurement tool into an all-in-one platform.

## Links

- Website: https://roofr.com
- LinkedIn: https://www.linkedin.com/company/roofr
- Twitter/X: https://twitter.com/GetRoofr
- YouTube: https://www.youtube.com/c/roofr
- Instagram: https://www.instagram.com/getroofr/
- Facebook: https://www.facebook.com/getroofr/
- TikTok: https://www.tiktok.com/@getroofr

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Profile page: https://yespress.io/roofr
Published by YesPress — https://yespress.io
Last updated: 2026-06-20