# Ronak Sheth

> Ronak Sheth is the CEO of Pricefx, the cloud-native pricing software company, where he has pushed a disciplined 'smart growth' playbook and an aggressive bet on AI pricing agents. He arrived in 2021 as President and Chief Revenue Officer and took the top job in 2022. Before Pricefx he co-founded and led Label Insight, a B2B data SaaS company acquired by NielsenIQ. A Northwestern-trained industrial engineer with a Washington University MBA, he is a fixture of the St. Louis startup scene, sitting on boards and mentoring founders through Arch Grants.

- **Role:** CEO & Management Board Member at Pricefx
- **Organizations:** Pricefx, Label Insight, NielsenIQ, Arch Grants, St. Louis Equity in Entrepreneurship Collective
- **Nationality:** American
- **Education:** B.S. in Industrial Engineering, Northwestern University, MBA, Washington University in St. Louis
- **Known for:** Promoted from President/CRO to CEO of Pricefx within roughly 16 months, Co-founded and led Label Insight to an acquisition by NielsenIQ, Drove 66% annual recurring revenue growth and 25+ closed deals in H1 2022 as CRO/President

## Career timeline

- **2000s** — Begins a two-decade run in leadership and board roles at venture-backed data and technology companies
- **2011** — Co-founds Label Insight, a B2B data SaaS company, holding product and sales leadership roles
- **2010s** — Becomes CEO of Label Insight, later acquired by NielsenIQ
- **2021** — Joins Pricefx as President and Chief Revenue Officer (May)
- **2022** — Promoted to Chief Executive Officer of Pricefx (September)
- **2025** — Named a St. Louis Titan 100 honoree; Pricefx pushes AI pricing 'Agents' to market

## Achievements

- Promoted from President/CRO to CEO of Pricefx within roughly 16 months
- Co-founded and led Label Insight to an acquisition by NielsenIQ
- Drove 66% annual recurring revenue growth and 25+ closed deals in H1 2022 as CRO/President
- Scaled Pricefx globally without raising equity financing for over four years
- Named a 2025 St. Louis Titan 100 honoree
- Led Pricefx to an SAP Pinnacle Award

## Latest updates

- **2025-05** — Named a 2025 St. Louis Titan 100 honoree for exceptional leadership.
- **2025** — Championed the rollout of Pricefx Agents, the company's AI pricing agents, citing early customer wins and strong demand.

## Links

- Website: https://www.pricefx.com
- LinkedIn: https://www.linkedin.com/in/rosheth/

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Profile page: https://yespress.io/ronak-sheth
Published by YesPress — https://yespress.io
Last updated: 2026-07-01