# Ron Gura

> Ron Gura is an Israeli entrepreneur and the co-founder and CEO of Empathy, established with Yonatan Bergman in 2020. He previously co-founded The Gifts Project, acquired by eBay in 2011, led eBay’s Israel Innovation Center, spent a year at Aleph, and held a senior product role at WeWork. His work at Empathy focuses on practical support for families after loss and planning ahead, delivered through insurers, employers, and financial institutions.

- **Role:** Co-founder and CEO at Empathy
- **Organizations:** Empathy, The Gifts Project, eBay, Aleph, WeWork
- **Nationality:** Israeli
- **Education:** B.A. in Business Administration; Zell Entrepreneurship Program graduate, IDC Herzliya (now Reichman University)
- **Known for:** Co-founded The Gifts Project, acquired by eBay in 2011., Named to Globes’ 40 under 40 in 2012., Established and oversaw a 250-person global research and development center at WeWork.

## Career timeline

- **2009** — Co-founded The Gifts Project and served as CEO.
- **2011** — The Gifts Project acquired by eBay in September; joined eBay.
- **2011–2014** — Led eBay’s Israel Innovation Center.
- **2015** — Spent the year as Entrepreneur in Residence at Aleph.
- **2016** — Joined WeWork as Senior Vice President, Digital Israel, establishing its Tel Aviv product and engineering center.
- **2020** — Co-founded Empathy with Yonatan Bergman.
- **2021** — Empathy launched its Loss Support product.
- **2024** — Empathy raised a $47 million Series B and launched LifeVault.
- **2025** — Empathy raised a $72 million Series C and expanded into Canada and the UK.
- **2026** — Empathy partnered with Zurich in the UK and broadened its platform.

## Achievements

- Co-founded The Gifts Project, acquired by eBay in 2011.
- Named to Globes’ 40 under 40 in 2012.
- Established and oversaw a 250-person global research and development center at WeWork.
- Co-founded Empathy, which reported $162 million in total funding following its May 2025 Series C.

## Latest updates

- **2026-09** — In a September 30 company essay, Gura described a unified platform and reported coverage of more than 50 million people across the US, Canada, and UK; coverage is not an active-user count.
- **2026-04** — Empathy announced its Zurich partnership, offering Loss Support to three million UK Life Protection customers.
- **2025-12** — Gura’s year-end letter reported expansion into Canada and the UK and doubled company revenue during 2025.

## Links

- Website: https://www.empathy.com/
- LinkedIn: https://www.linkedin.com/in/rongura/
- Twitter/X: https://twitter.com/Rongura
- Instagram: https://www.instagram.com/rongura/
- Facebook: https://www.facebook.com/rongura

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Profile page: https://yespress.io/ron-gura
Published by YesPress — https://yespress.io
Last updated: 2026-10-20