# Rom Ginzburg

> Rom Ginzburg is the New York-based CEO of MAËLYS, a targeted body-care company that grew from a digital-first entrant into an omnichannel brand with a major Ulta Beauty relationship, a large TikTok Shop presence and operations across the United States, Canada and the United Kingdom. An Israeli CPA with an MBA from Chicago Booth, he moved through finance, transaction advisory, industrial strategy and beauty operations before joining MAËLYS in 2019. His public record is defined by disciplined growth, customer data, product focus and a willingness to revise his early devotion to pure DTC distribution.

- **Role:** Chief Executive Officer at MAËLYS
- **Organizations:** MAËLYS, Il Makiage, Dow, The Dow Chemical Company, EY, Shamir Salads, Israel Defense Forces
- **Education:** MBA, graduated with honors, The University of Chicago Booth School of Business, B.A., Tel Aviv University
- **Known for:** Helped scale MAËLYS to a reported $100 million revenue run rate in 2021, representing 400% year-over-year growth., Led MAËLYS as it surpassed $125 million in 2022 sales while maintaining profitability, according to his 2023 interview., Expanded the brand from DTC into Ulta Beauty, Ulta Beauty at Target, Shoppers Drug Mart, Amazon and TikTok Shop.

## Career timeline

- **2001-2004** — Served as a field intelligence officer in the Israel Defense Forces.
- **2006-2008** — Worked as finance and planning manager at Shamir Salads.
- **2008-2012** — Worked in transaction advisory services at EY, rising to manager.
- **2012-2014** — Completed an MBA at the University of Chicago Booth School of Business with honors.
- **2013** — Joined The Dow Chemical Company as a general management program intern.
- **2014-2016** — Served as global strategic marketing manager at Dow.
- **2016-2017** — Served as senior commercial manager at Dow.
- **2017-2019** — Worked as executive vice president at Il Makiage in New York.
- **2019-present** — Leads MAËLYS as chief executive officer.
- **2021** — Led MAËLYS through a minority investment from Norwest; the company reported a $100 million revenue run rate and 400% year-over-year growth.
- **2022** — MAËLYS surpassed $125 million in annual sales and expanded into all Ulta Beauty stores.
- **2026** — Oversaw an in-house brand refresh and further omnichannel expansion; Ginzburg said total business had grown more than 50% over 2024.

## Achievements

- Helped scale MAËLYS to a reported $100 million revenue run rate in 2021, representing 400% year-over-year growth.
- Led MAËLYS as it surpassed $125 million in 2022 sales while maintaining profitability, according to his 2023 interview.
- Expanded the brand from DTC into Ulta Beauty, Ulta Beauty at Target, Shoppers Drug Mart, Amazon and TikTok Shop.
- Led the business through an estimated $30 million minority investment from Norwest Venture Partners in 2021.
- Graduated with honors from the University of Chicago Booth School of Business and holds an Israeli CPA certification.
- Mentored children through Youth Building a Future and led a Junior Achievement student company that won a Most Innovative Product award.

## Latest updates

- **2026-02** — MAËLYS unveiled an internally developed brand and packaging refresh; Ginzburg said total business was up more than 50% over 2024 and outlined a UK TikTok Shop push.
- **2025-06** — MAËLYS expanded to Ulta Beauty at Target's Brands We Love assortment; Ginzburg reported strong year-over-year retail growth and described the company's four-part TikTok strategy.
- **2025-03** — In BeautyMatter's FUTURE50 profile, Ginzburg set out priorities across DTC growth, retail expansion, brand building and product innovation.
- **2024-06** — Participated in Beauty Independent's Dealmaker Summit on fundraising, capital strategy, M&A and the expansion of body care.

## Links

- Website: https://www.maelyscosmetics.com/
- LinkedIn: https://www.linkedin.com/in/rom-ginzburg-8548a125
- Twitter/X: https://twitter.com/maelyscosmetics
- Facebook: https://facebook.com/MaelysCosmetics/
- TikTok: https://www.tiktok.com/@maelyscosmetics

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Profile page: https://yespress.io/rom-ginzburg
Published by YesPress — https://yespress.io
Last updated: 2026-09-27