# ROLLER

> ROLLER sells cloud-based software to attractions and leisure venues, combining online ticketing, point of sale, payments, waivers, memberships and reporting. Its customers range from trampoline parks and family entertainment centers to museums and water parks; the company currently reports more than 3,500 venues worldwide.

- **Founded:** 2010
- **Headquarters:** Austin, United States
- **Founders:** Luke Finn (Co-founder and CEO), Mark Finn (Co-founder and CFO), Will Nicholson (Co-founder; current role unverified)
- **Products:** Online ticketing and checkout, Point of Sale and self-serve kiosks, ROLLER Payments, Memberships and CRM, Waivers and party bookings
- **Notable:** Reports more than 3,500 venues worldwide and US$5 billion in annual transaction volume; transaction volume is not company revenue., Acquired Active8 Software in June 2022., Acquired BookNow Software in September 2025.

## Products & services

- **Online ticketing and checkout** — Sell admissions, timed sessions, packages, gift cards and add-ons from a venue website.
- **Point of Sale and self-serve kiosks** — Sell and redeem tickets, handle food and retail purchases, and support guest self-service.
- **ROLLER Payments** — Integrated online and in-venue payment processing and reconciliation.
- **Memberships and CRM** — Recurring billing, guest records, member benefits and segmentation.
- **Waivers and party bookings** — Collect digital waivers and coordinate groups, deposits, packages and scheduling.
- **Analytics and HQ** — Venue reporting and centralized management of multiple locations.
- **ROLLER iQ** — In-platform AI assistant for insights; May 2026 updates add recommended plans and booking actions.
- **Guest Experience Agent** — AI phone and chat support for guest questions and booking-related requests.
- **Loyalty** — Spend-based and milestone-based guest rewards introduced in the May 2026 launch.
- **ROLLER Capital** — Access to venue funding within the platform; availability and terms depend on eligibility.
- **Conqueror ROLLER** — Joint QubicaAMF solution synchronizing bowling lane resources, reservations and check-in.

## Achievements

- Reports more than 3,500 venues worldwide and US$5 billion in annual transaction volume; transaction volume is not company revenue.
- Acquired Active8 Software in June 2022.
- Acquired BookNow Software in September 2025.
- Announced US$50 million growth rounds in 2023 and 2025.

## Latest updates

- **2026-05** — Product launch introduced Guest Experience Agent, expanded iQ capabilities, Loyalty and ROLLER Capital.
- **2025-11** — Company facts page dates the launch of ROLLER iQ to November 2025.
- **2025-10** — Announced US$50 million funding led by Insight Partners with J.P. Morgan participation.
- **2025-09** — Announced acquisition of BookNow Software.

## Links

- Website: https://www.roller.software/
- LinkedIn: https://www.linkedin.com/company/roller/
- Twitter/X: https://twitter.com/rollersoftware
- YouTube: https://www.youtube.com/channel/UC7k0OBldm_7etXYmUrJopvA
- Instagram: https://www.instagram.com/rollersoftware
- Facebook: https://www.facebook.com/ROLLERSOFTWARE/

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Profile page: https://yespress.io/roller
Published by YesPress — https://yespress.io
Last updated: 2026-10-24