# Roller Rabbit

> Roller Rabbit is a New York-based lifestyle brand built around vibrant, hand-blocked prints. Founded in 2003 by Roberta Freymann after she found a textile scrap depicting a roller-skating rabbit, the label makes India-inspired sleepwear, ready-to-wear, kids' apparel, accessories and home goods. Its signature monkey-print pajamas turned into a TikTok-era cult item, and under owner RRR Brands the company has rebuilt itself as a direct-to-consumer business known for fast, limited-edition drops and sold-out collaborations.

- **Founded:** 2003
- **Headquarters:** New York, New York, United States
- **Founders:** Roberta Freymann (Founder)
- **Team size:** ~79 employees (per company data)
- **Products:** Signature pajamas & sleepwear, Kids' & baby apparel, Women's & men's ready-to-wear, Home goods & textiles, Accessories & jewelry
- **Notable:** Turned a found textile scrap into a 20+ year lifestyle brand, Built a signature monkey-print pajama into a viral, multigenerational cult item, Grew to ~276K Instagram and ~200K TikTok followers

## Products & services

- **Signature pajamas & sleepwear** — Pima cotton pajama sets in hand-blocked prints such as Georgetown Monkey and Leo the Lion, sold for adults and children, often as matching family sets. Sets start around $118.
- **Kids' & baby apparel** — Children's sleepwear, clothing and baby styles in the brand's signature prints and colorways.
- **Women's & men's ready-to-wear** — Travel-inspired block-print apparel including dresses, kurtas, tunics and resort wear.
- **Home goods & textiles** — Bedding, comforters, linens, pillows, quilts, china, picture frames and other hand-block-printed home decor.
- **Accessories & jewelry** — Bags, scarves, journals and accessories that extend the print-driven aesthetic.
- **Intimates** — Intimates line launched in late 2024; some styles sold out within the first hour.

## Achievements

- Turned a found textile scrap into a 20+ year lifestyle brand
- Built a signature monkey-print pajama into a viral, multigenerational cult item
- Grew to ~276K Instagram and ~200K TikTok followers
- LoveShackFancy collaboration sold out in ~60 seconds (2024)
- Expanded into intimates in November 2024 with same-day sell-outs
- Reported ~140% sales growth year-to-date by 2020 following DTC turnaround

## Latest updates

- **2024-11** — Launched an intimates category; some styles sold out within the first hour and 20% of the collection sold out on day one.
- **2024-01** — Roller Rabbit x LoveShackFancy collaboration reportedly sold out within 60 seconds.

## Links

- Website: https://rollerrabbit.com
- LinkedIn: http://www.linkedin.com/company/roller-rabbit
- Instagram: https://www.instagram.com/rollerrabbitofficial/
- Facebook: https://www.facebook.com/RollerRabbit/
- TikTok: https://www.tiktok.com/@rollerrabbitofficial

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Profile page: https://yespress.io/roller-rabbit
Published by YesPress — https://yespress.io
Last updated: 2026-07-26