# Roku

> Roku is a television operating system, streaming-device maker, content distributor, and advertising platform disguised as a famously simple purple remote. Founder Anthony Wood turned a canceled Netflix hardware project into an open platform that now reaches more than 100 million streaming households. The clever bit is economic: Roku accepts thin or negative device margins to place Roku OS at the center of the TV, then earns higher-margin revenue from advertising, subscriptions, content promotion, billing, and distribution. That home-screen position helped produce $4.74 billion in 2025 revenue and made Roku the target of Fox's pending $22 billion enterprise-value acquisition.

- **Founded:** 2002
- **Headquarters:** San Jose, United States
- **Founders:** Anthony Wood (Founder, Chairman, President and CEO)
- **Team size:** Approximately 3,600 full-time employees across 15 countries as of December 31, 2025.
- **Products:** Roku streaming players, Roku TV OS, The Roku Channel, Roku Advertising and OneView, Roku Smart Home
- **Notable:** Launched the first Netflix-ready TV streaming player in 2008 for $99., Sold more than 10 million streaming players within six years of launch., Completed a public listing on Nasdaq in September 2017 at $14 per share.

## Products & services

- **Roku streaming players** — HD and 4K HDMI devices including the Streaming Stick line, Roku Ultra, and Streambar SE, designed as low-friction entry points to Roku OS.
- **Roku TV OS** — A purpose-built television operating system powering Roku devices, Roku-made televisions, and licensed TV models from OEM partners.
- **The Roku Channel** — A free, ad-supported and premium streaming destination with 80,000+ movies and episodes, Roku Originals, subscriptions, and 500+ live channels as of 2025.
- **Roku Advertising and OneView** — Connected-TV advertising tools spanning home-screen formats, video inventory, audience targeting, measurement, programmatic buying, and self-service Roku Ads Manager.
- **Roku Smart Home** — Cameras, doorbells, lighting, plugs, and home monitoring developed with Wyze Labs and integrated with Roku televisions and the Roku Smart Home app.
- **Roku-made TVs** — Select, Plus, Pro, and other Roku-designed television lines that give the company a reference platform for Roku OS hardware and picture features.
- **Frndly TV** — An acquired affordable live-TV subscription service with 50+ channels, on-demand programming, and cloud DVR.
- **Howdy** — A Roku-owned ad-free streaming subscription with nearly 10,000 hours of films and series, launched at $2.99 per month.

## Achievements

- Launched the first Netflix-ready TV streaming player in 2008 for $99.
- Sold more than 10 million streaming players within six years of launch.
- Completed a public listing on Nasdaq in September 2017 at $14 per share.
- Grew annual streaming hours from 127.1 billion in 2024 to 145.6 billion in 2025.
- Reached more than 100 million streaming households worldwide by Q2 2026.
- Generated $4.737 billion in 2025 revenue, with 87% coming from Platform activities.
- Built The Roku Channel into a top-10 U.S. streaming service and a large free ad-supported destination.
- Entered a definitive agreement to be acquired by Fox at a $22 billion enterprise value in June 2026.

## Latest updates

- **2026-08** — Roku reported Q2 revenue of $1.35 billion, up 22% year over year, Platform revenue of $1.22 billion, more than 100 million streaming households, 37.9 billion streaming hours, and record quarterly net income of $164 million.
- **2026-07** — Roku launched a large Roku City brand campaign and experiential project that brought its well-known screensaver world into an interactive campaign.
- **2026-06** — Fox agreed to acquire Roku for $96 cash plus 0.9693 Fox Class A shares per Roku share, implying $160 per share, $25 billion equity value, and $22 billion enterprise value. Closing is targeted for the first half of 2027, subject to shareholder and regulatory approvals.
- **2026-05** — Roku and Nielsen expanded their strategic measurement partnership through a multi-year deal integrating Roku data into Nielsen measurement products.
- **2026-04** — Roku began reporting Advertising and Subscriptions separately within Platform, alongside Devices, to make the economics of its business more visible.
- **2025-08** — Roku launched Howdy in the United States at $2.99 per month with nearly 10,000 hours of ad-free content.
- **2025-05** — Roku acquired Frndly TV for total purchase consideration valued at $169.8 million, including cash and contingent consideration.

## Links

- Website: https://www.roku.com
- LinkedIn: https://www.linkedin.com/company/roku
- Twitter/X: https://twitter.com/RokuPlayer
- GitHub: https://github.com/rokudev
- YouTube: https://www.youtube.com/roku
- Instagram: https://www.instagram.com/rokuplayer
- Facebook: https://www.facebook.com/roku

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Published by YesPress — https://yespress.io
Last updated: 2026-08-20