# Rokt

> Rokt operates an AI-powered ecommerce advertising network and software suite that helps merchants earn revenue from transaction-stage offers and helps advertisers acquire customers. Its products span cart upsells, payment offers, confirmation-page advertising, distributed commerce and customer data activation.

- **Founded:** 2012
- **Headquarters:** New York, United States
- **Founders:** Bruce Buchanan (Co-founder, CEO and Chairperson), Justin Viles (Co-founder)
- **Products:** Rokt Thanks, Rokt Ads, Rokt Pay+, Rokt Aftersell, Rokt Upcart
- **Notable:** Reported more than 7.5 billion optimized transactions in 2025., Reported 43% revenue growth to US$600 million in 2024., 2025 Deloitte Technology Fast 500 recognition, according to Rokt’s year review.

## Products & services

- **Rokt Thanks** — Personalized first-party and third-party offers on order confirmation pages.
- **Rokt Ads** — Customer acquisition through a closed ecommerce advertising network; dynamic CPC pricing through first-price auctions.
- **Rokt Pay+** — Personalized payment-stage offers and incentives from payment providers.
- **Rokt Aftersell** — Shopify post-purchase upsells and checkout tools; acquired in 2024.
- **Rokt Upcart** — Cart drawer, in-cart upsells and related merchandising tools.
- **Rokt mParticle** — Customer data platform for identity resolution, governance, audiences and real-time activation; joined Rokt in 2025.
- **Rokt Catalog** — Third-party inventory and distributed commerce offering developed through the Canal acquisition.
- **Rokt Brain and Network** — Machine-learning decision engine and ecommerce partner network underpinning personalized offers.

## Achievements

- Reported more than 7.5 billion optimized transactions in 2025.
- Reported 43% revenue growth to US$600 million in 2024.
- 2025 Deloitte Technology Fast 500 recognition, according to Rokt’s year review.

## Latest updates

- **2025-01** — Announced US$335 million secondary transaction at a US$3.5 billion valuation and US$300 million investment in the mParticle combination.
- **2025-07** — Announced Canal acquisition and Rokt Catalog; Canal brought a network of 1,900 retailers and DTC brands at the time.
- **2025-10** — PayPal post-transaction deployment covered PayPal, Venmo and Honey merchant surfaces.
- **2026-10** — Research snapshot: current product pages describe Rokt Thanks, Ads, Pay+, Catalog, Upcart, Aftersell and mParticle. The mParticle innovation page describes a launched Hybrid CDP; the page does not supply a reliable publication date.

## Links

- Website: https://www.rokt.com/
- LinkedIn: https://www.linkedin.com/company/rokt
- Twitter/X: https://twitter.com/rokt
- GitHub: https://github.com/rokt
- Instagram: https://www.instagram.com/rokt_global/
- Facebook: https://www.facebook.com/ROKT/

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Profile page: https://yespress.io/rokt
Published by YesPress — https://yespress.io
Last updated: 2026-10-17