# ROI Communication

> ROI Communication is a California-based, 100% employee-owned internal communication and employee engagement consultancy. Founded in 2001 by Barbara Fagan, it helps large organizations plan and deliver high-stakes employee communication around mergers, restructurings, culture change, benefits, leadership, intranets and AI adoption. Its work combines strategy, creative production and measurement, with public case studies naming clients including Toyota, Adobe, Zoom, Autodesk and CEMEX.

- **Founded:** 2001
- **Headquarters:** Scotts Valley, United States
- **Founders:** Barbara Fagan (Founder and CEO)
- **Team size:** More than 90 employee-owners across North America and Europe; supplied company data lists 71 employees.
- **Products:** Internal Communications Strategy and Programs, Change and Transformation Communication, People, HR and Culture Programs, Measurement and Analytics, Intranets and Digital Workplace
- **Notable:** Became 100% employee-owned through an Employee Stock Ownership Plan in 2021., Celebrated 25 years in business in 2026., Reports more than 300 client organizations served and millions of employees reached.

## Products & services

- **Internal Communications Strategy and Programs** — Strategy, editorial systems, leader and manager communication, content, creative production and crisis planning for internal communication teams.
- **Change and Transformation Communication** — Communication planning and execution for mergers, integrations, restructurings, relocations, culture change and other high-stakes business transformations.
- **People, HR and Culture Programs** — Benefits and open enrollment campaigns, total rewards and employee value propositions, DEI communication, onboarding, recognition and workplace culture support.
- **Measurement and Analytics** — Communication audits, employee surveys, focus groups, audience segmentation, dashboards, sentiment analysis, benchmarking and KPI strategy.
- **Intranets and Digital Workplace** — Platform-agnostic intranet strategy, information architecture, channel ecosystem design, platform selection, SharePoint support, rollout and adoption programs.
- **AI Capability Programs** — AI readiness assessments, communication strategy, literacy programs, governance, change management and accelerator programs for communication teams and organizations.
- **ROI Partner Group** — A confidential peer community and advisory offering for senior communication leaders.
- **Staffing, Coaching and Training** — Short- and long-term embedded staffing, workshops, skills assessment, leadership coaching and manager communication training.

## Achievements

- Became 100% employee-owned through an Employee Stock Ownership Plan in 2021.
- Celebrated 25 years in business in 2026.
- Reports more than 300 client organizations served and millions of employees reached.
- Won a 2015 IABC Gold Quill Award of Excellence for change communication on Toyota's One Toyota initiative.
- Has been recognized by the San Francisco Business Times, IABC, SABRE Awards and PRWeek Awards.
- Has been ranked among Bay Area best places to work and workplaces for women.

## Latest updates

- **2026-08** — Marked 25 years in business with an essay arguing that early, candid communication remains central to change adoption, including AI-led workplace change.
- **2026-08** — Celebrated the tenth anniversary of the ROI Partner Group, its confidential peer community for senior communication leaders.
- **2026-07** — Published a conversation with Creative Director Diana Cortina on involving creative teams before strategy and messaging are finalized.
- **2026-06** — Expanded its public guidance on manager enablement as organizations flatten management layers.
- **2026-05** — Outlined an AI capability-building approach after finding that a well-received one-off workshop had not changed team workflows.

## Links

- Website: https://roico.com/
- LinkedIn: https://www.linkedin.com/company/roi-communication_47602/
- Twitter/X: https://twitter.com/roicomm
- YouTube: https://www.youtube.com/ROITeam
- Facebook: https://www.facebook.com/roicommunicationinc

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Profile page: https://yespress.io/roi-communication
Published by YesPress — https://yespress.io
Last updated: 2026-09-14