# Rohan Shah

> Rohan Shah is the Los Angeles-based co-founder and chief revenue officer of Extend, the retail-technology company he helped launch in 2019 after an earlier startup and a product-building apprenticeship at BCG Digital Ventures. Extend began by modernizing product protection and has expanded into delivery, returns, exchanges, fraud controls, and AI-assisted shopper operations. Shah is also an investor through Shah Capital Partners, a board member of the American India Foundation, and, as of 2026, president of the board of Camelback Productions.

- **Role:** Co-founder and Chief Revenue Officer at Extend; President of the Board at Camelback Productions
- **Organizations:** Extend, Camelback Productions, Shah Capital Partners, American India Foundation, BCG Digital Ventures, WITHIN
- **Education:** BS, Science, Technology and Society, Stanford University
- **Known for:** Co-founded Extend and helped grow it from a 2019 launch to a reported $1.6 billion valuation., Helped Extend raise more than $320 million in venture funding, including a $260 million Series C., Named to the Forbes 30 Under 30 Retail & Ecommerce 2021 list.

## Career timeline

- **2014** — Graduated from Stanford University and founded WITHIN, his first venture-backed startup.
- **2016** — Ended his first startup and joined BCG Digital Ventures to strengthen his enterprise product-building skills.
- **2019** — Co-founded Extend, initially focused on modern digital product protection and claims.
- **2020** — Selected for the Forbes 30 Under 30 Retail & Ecommerce 2021 list.
- **2021** — Extend announced a $260 million Series C and a $1.6 billion valuation.
- **2023** — Named among Retail TouchPoints' 40 Under 40 award recipients.
- **2025** — Discussed Extend's fantasy-football origin, fundraising, difficult decisions, and path toward profitability on the Skin in the Game VC podcast.
- **2026** — Extend introduced its AI-native Shopper Operations platform, unifying delivery, returns, exchanges, product protection, and shopper intelligence.
- **2026** — Appointed president of the board of Camelback Productions.

## Achievements

- Co-founded Extend and helped grow it from a 2019 launch to a reported $1.6 billion valuation.
- Helped Extend raise more than $320 million in venture funding, including a $260 million Series C.
- Named to the Forbes 30 Under 30 Retail & Ecommerce 2021 list.
- Named a Retail TouchPoints 40 Under 40 honoree in 2023.
- Helped expand Extend from product protection into a unified post-purchase platform serving more than 1,200 manufacturers and retailers as reported by the company in 2026.
- Appointed president of the board of Camelback Productions in 2026.

## Latest updates

- **2026-03** — Spoke at Shoptalk Spring on technologies enabling unified commerce and argued that post-purchase operations can be a retention and growth lever.
- **2026-03** — Extend launched Shopper Operations, an AI-native platform combining delivery, returns, exchanges, product protection, and customer segmentation.
- **2026-02** — Announced as president of the board of Camelback Productions, joining a board that also added Kumail Nanjiani and Lata Krishnan.
- **2025-04** — Appeared on the Skin in the Game VC podcast to discuss the origins of Extend, its $260 million SoftBank-led financing, hard operating decisions, and the push toward profitability.

## Links

- Website: https://www.extend.com
- LinkedIn: https://www.linkedin.com/in/rohanshah8

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Profile page: https://yespress.io/rohan-shah
Published by YesPress — https://yespress.io
Last updated: 2026-09-26