# Roger Dooley

> Roger Dooley is a neuromarketing pioneer, bestselling author of Brainfluence and Friction, and host of the long-running Brainfluence podcast. A Carnegie Mellon engineer turned behavioral scientist, he co-founded College Confidential before devoting himself to decoding the subconscious drivers of customer decisions. His work sits at the intersection of brain science, AI, and practical marketing — helping businesses eliminate friction, build loyalty, and persuade smarter.

- **Role:** Founder & Principal at Dooley Direct LLC
- **Organizations:** Dooley Direct LLC, Forbes (contributor), College Confidential (co-founder, sold 2008)
- **Nationality:** American
- **Education:** B.S. Engineering, Carnegie Mellon University, MBA, University of Tennessee
- **Known for:** Co-founded College Confidential (sold to DMGT/Hobsons, 2008), Brainfluence (2011) translated into 11 languages, Friction named Top 3 Management Book by PwC's strategy+business (2019)

## Career timeline

- **early career** — Co-founded a successful catalog/direct marketing business
- **Fortune 1000 era** — Served as Director of Corporate Strategy at a Fortune 1000 company
- **2001** — Co-founded College Confidential, the web's busiest college admissions resource
- **2005** — Launched Neuromarketing blog (neurosciencemarketing.com), one of the internet's first dedicated neuromarketing publications
- **2008** — Sold College Confidential to Hobsons (DMGT); stayed on as VP of Digital Marketing
- **2011** — Published Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley), translated into 11 languages
- **2014** — Launched the Brainfluence Podcast
- **2016** — Published The Persuasion Slide (Kindle)
- **2019** — Published Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill); named Top 3 Management Book by PwC's strategy+business
- **2024-2025** — Keynoting internationally on AI-powered neuromarketing; Thinkers360 Top 10 in Behavioral Science
- **2026** — Publishing The Persuasion Engine: How Any Business Can Use AI-Powered Neuromarketing (Wiley, May 2026)

## Achievements

- Co-founded College Confidential (sold to DMGT/Hobsons, 2008)
- Brainfluence (2011) translated into 11 languages
- Friction named Top 3 Management Book by PwC's strategy+business (2019)
- Friction listed on Best Business Books of 2019 by strategy+business
- Thinkers360 Top 10 in Behavioral Science
- Thinkers360 Top 50 in Customer Experience, Marketing, and Customer Loyalty
- Brainfluence Podcast: 400+ episodes, guests including Robert Cialdini, Dan Ariely, BJ Fogg, Jonah Berger
- Forbes contributor on neuromarketing and customer experience
- Keynote speaker across 6 continents: Sydney, Stockholm, Istanbul, London, Milan, Frankfurt
- Neuromarketing blog active since 2005 — 20+ years of consistent publishing
- Forthcoming: The Persuasion Engine (Wiley, May 2026), endorsed by Cialdini, Nir Eyal, Marshall Goldsmith

## Latest updates

- **2026-05** — The Persuasion Engine (Wiley) publishes — his most comprehensive book yet on AI-powered neuromarketing
- **2025-12** — Brainfluence Podcast episode 'The Housefly Effect' released December 16, 2025
- **2025-11** — Podcast episode 'How To Make People Buy' with Thomas Zoega Ramsoy of Neurons
- **2025-05** — Podcast: 'The Activator Advantage' with Matt Dixon; 'Audacious: How Humans Win in an AI World' with Mark Schaefer
- **2025** — Ranked Top 10 in Behavioral Science by Thinkers360; active international keynote schedule
- **2024-11** — Podcast episode on Marshall Goldsmith's AI Legacy (MarshallBot)
- **2024-10** — Podcast episode on AI Podcasts and NotebookLM

## Links

- Website: https://www.rogerdooley.com
- LinkedIn: https://www.linkedin.com/in/dooley
- Twitter/X: https://twitter.com/rogerdooley
- YouTube: https://www.youtube.com/neuromarketing
- Instagram: https://www.instagram.com/rogerdooley
- Facebook: https://www.facebook.com/roger.dooley/

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Profile page: https://yespress.io/roger-dooley
Published by YesPress — https://yespress.io
Last updated: 2026-04-26