# Roga

> Roga is a neurotech company building a non-invasive vagus nerve stimulation wearable paired with an AI-guided meditation app to reduce stress and burnout. Founded by two people who each managed clinical anxiety, the discreet behind-the-ear device sends gentle electrical pulses to calm the nervous system, while the companion app personalizes meditation and tracks progress. Based in Los Angeles and Toronto, Roga sells direct to consumers and to employers running workplace wellness programs.

- **Founded:** 2020
- **Headquarters:** Los Angeles, United States (and Toronto, Canada)
- **Founders:** Ami Lebendiker (Co-founder & CEO), Alison Smith (Co-founder & Chief Scientist)
- **Team size:** Roughly 10-50 (LinkedIn lists ~49 associated profiles; core team is smaller)
- **Products:** Roga Device, Roga App, Roga for Business
- **Notable:** Raised $1.7M CAD pre-seed in June 2024 to launch its next-generation wearable, Shipped 500+ devices to users worldwide, Reported up to 47% reduction in stress symptoms over the first month of use

## Products & services

- **Roga Device** — A discreet, behind-the-ear wearable that delivers gentle, non-invasive electrical pulses to the vagus nerve to reduce stress, improve sleep, and support focus. Priced around $249-$269 USD.
- **Roga App** — A companion smartphone app that activates the device and delivers AI-generated, personalized guided meditations, journaling, and progress analytics.
- **Roga for Business** — A workplace wellness offering that provides devices and the app to employers running mental health and burnout-reduction programs.

## Achievements

- Raised $1.7M CAD pre-seed in June 2024 to launch its next-generation wearable
- Shipped 500+ devices to users worldwide
- Reported up to 47% reduction in stress symptoms over the first month of use
- Beta testing reported 58% stress reduction at 2 weeks and 82% at 4 weeks
- Launched what was billed as India's first wearable for mental health
- Ran clinical research through the University of Waterloo and a Toronto-area mental health hospital

## Latest updates

- **2024-06** — Closed a $1.7M CAD pre-seed round via SAFE to fund manufacturing, engineering, and go-to-market.
- **2024-07** — Announced a next-generation, wireless, more concealable device slated for fall 2024.
- **2024-01** — Launched in India, positioned as the country's first wearable for mental health.

## Links

- Website: https://roga.ai
- LinkedIn: https://www.linkedin.com/company/roga
- YouTube: https://www.youtube.com/@roga-ai
- Instagram: https://www.instagram.com/roga.ai/
- Facebook: https://www.facebook.com/RogaLifeRoga
- TikTok: https://www.tiktok.com/@roga.ai

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Profile page: https://yespress.io/roga
Published by YesPress — https://yespress.io
Last updated: 2026-07-03