# Roee Nahir

> Roee Nahir is the co-founder and CEO of Assured Allies, a Boston- and Tel Aviv-based insurance technology company working with insurers on retirement products. Previously co-founder and CEO of mobile analytics company Adience, acquired by the Teddy Sagi group in 2014, he has also worked on touchscreen technology and advised or mentored startups.

- **Role:** Co-founder and CEO at Assured Allies
- **Organizations:** Assured Allies, Adience, Double Touch (DoTwo), Kaedan Capital, SigmaLabs Accelerator
- **Education:** Global MBA, IDC Herzliya (now Reichman University)
- **Known for:** Co-founded and led Adience through its 2014 acquisition., Named as a co-inventor on the 2014 US patent application Generating User Insights from User Images and Other Data., Led Assured Allies through its announced 2021 Series A and 2023 Series B.

## Career timeline

- **2010** — Listed as co-founder and software team lead of Double Touch, founded in February 2010 to develop multitouch technology.
- **2014** — Serving as Adience co-founder and CEO when its acquisition by the Teddy Sagi group was announced on December 25.
- **2017–2018** — Co-founded Assured Allies with Afik Gal; public records and announcements differ between 2017 and 2018 for the founding year.
- **2020** — Assured Allies launched AgeAssured through insurance carriers.
- **2021** — Assured Allies announced an $18.3 million Series A co-led by Core Innovation Capital and New Era Capital Partners.
- **2022** — Assured Allies launched NeverStop; EquiTrust incorporated it into its Bridge offering.
- **2023** — Assured Allies announced a $42.5 million Series B co-led by FinTLV Ventures and Harel Insurance, bringing announced funding to $65 million at that time.
- **2024** — Spoke to Reichman University GMBA students about pitching, validation and perseverance; Assured Allies announced a multiyear CalPERS partnership in May.

## Achievements

- Co-founded and led Adience through its 2014 acquisition.
- Named as a co-inventor on the 2014 US patent application Generating User Insights from User Images and Other Data.
- Led Assured Allies through its announced 2021 Series A and 2023 Series B.
- Led Assured Allies when its May 2024 CalPERS partnership offered access to over 45,000 eligible policyholders for at least five years.

## Latest updates

- **2026-05** — In a public LinkedIn post, discussed the differing value investors provide and praised Yuval Ariav for engaging with ideas before consensus.
- **2024-05** — Announced the CalPERS partnership; said AgeAssured then served over 130,000 long-term care policyholders across carriers.
- **2024-03** — Visited the Reichman University GMBA Innovation and Entrepreneurship track to discuss venture pitches, problem and market validation, and perseverance.

## Links

- LinkedIn: https://www.linkedin.com/in/roeenahir/

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Profile page: https://yespress.io/roee-nahir
Published by YesPress — https://yespress.io
Last updated: 2026-10-26