# Rodrigo Martinez

> Rodrigo Martinez is a Mexican technology founder and third-generation bus operator who leads Kolors, a mobility company built around an asset-light network of independent transport operators. A computer-science graduate with a master's in technology entrepreneurship, he previously founded video-interviewing company WePow and led online ticketing platform Busolinea. At Kolors, he has applied airline-style software, data, digital payments and customer service to intercity and corporate ground transportation, then broadened the business through the $12 million acquisition of Urbvan.

- **Role:** Founder & Group CEO at Kolors
- **Organizations:** Kolors, Busolinea, WePow, Inovaz
- **Nationality:** Mexican
- **Education:** MSc in Technology Entrepreneurship, UCL and London Business School, BSc in Computer Science, Kingston University
- **Known for:** Named one of MIT Technology Review Mexico's Top 10 Innovators Under 35 in 2012., Built and led technology companies across recruiting software, online bus ticketing and shared mobility., Led Kolors through a reported $26 million in seed and Series A financing in 2021 and 2022.

## Career timeline

- **2008-2010** — Founded and led Inovaz.
- **2011-2015** — Co-founded and led WePow, a video and mobile interviewing platform with operations reaching Silicon Valley.
- **2012** — Named among MIT Technology Review Mexico's Top 10 Innovators Under 35 for his work with WePow.
- **2015-2019** — Served as CEO of Busolinea, advancing online search and ticket purchasing for Mexican bus travel.
- **2019** — Founded Kolors with Anca Gardea.
- **2021** — Kolors raised a reported $6 million seed round.
- **2022** — Kolors raised a reported $20 million Series A from investors including UP.Partners, Toyota Ventures and Maniv Mobility.
- **2023** — Kolors acquired corporate van-pooling provider Urbvan for $12 million, extending its network into employee transport.
- **2026** — Martinez said corporate mobility had become Kolors' core business, carrying about 7 million passengers for hundreds of companies; the company was evaluating expansion to Brazil, Colombia and the United States.

## Achievements

- Named one of MIT Technology Review Mexico's Top 10 Innovators Under 35 in 2012.
- Built and led technology companies across recruiting software, online bus ticketing and shared mobility.
- Led Kolors through a reported $26 million in seed and Series A financing in 2021 and 2022.
- Led Kolors' $12 million acquisition of Urbvan in 2023.
- Helped develop an asset-light network combining independent transport operators with airline-style planning, digital booking and passenger service.

## Latest updates

- **2026-03** — Martinez said Kolors was consolidating its operations under the Kolors brand, with employee transportation now the core business.
- **2026-03** — Kolors reported carrying about 7 million passengers for hundreds of corporate customers and said its employee-transport unit had grown more than 101% in the prior year.
- **2026-03** — Martinez said Kolors was evaluating expansion to Brazil, Colombia and the United States, with the objective of entering another country by the end of 2026.
- **2025-11** — Martinez appeared on Milenio Emprende to discuss how Kolors uses technology and data to scale while working through resistance from transport partners.

## Links

- Website: https://kolors.com.mx
- LinkedIn: https://www.linkedin.com/in/rmartinezv
- YouTube: https://www.youtube.com/watch?v=yVnvxm_QvE4

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Profile page: https://yespress.io/rodrigo-martinez
Published by YesPress — https://yespress.io
Last updated: 2026-09-27