# Rodo

> Rodo is a New York automotive technology company founded as Honcker in 2016. Historically an online dealer marketplace for leasing, buying and selling cars, its current website positions it as an AI-powered car-shopping information service with inventory discovery, incentive analysis, deal worksheets and dealer-quote auditing.

- **Founded:** 2016
- **Headquarters:** New York, United States
- **Founders:** Nathan Hecht (Founder and CEO, as identified in historical announcements), Amir Lahav (Co-founder), Zorah Anapolsky (Co-founder)
- **Products:** Honcker / Rodo marketplace (historical), RICE pricing engine, Used-car marketplace expansion (historical), AI vehicle search, AI Agent, Offer Sheet and Deal Audit
- **Notable:** Named among Auto Remarketing’s 2019 Emerging 8., Reported more than 1,000 dealer partners in 15 markets in 2019; historical figure., Closed an $18 million Series B in July 2021.

## Products & services

- **Honcker / Rodo marketplace (historical)** — App and web marketplace supporting dealer-supplied car leases, purchases and home delivery. Current FAQ explicitly disclaims car sales and dealer connections.
- **RICE pricing engine** — Proprietary Rebates, Incentives, Coupons Engine introduced with the 2019 rebrand, using machine learning and natural language processing for personalized pricing.
- **Used-car marketplace expansion (historical)** — Added used dealer inventory alongside new cars in December 2021.
- **AI vehicle search** — Announced in February 2024 to return vehicles and pricing based on natural-language preferences.
- **AI Agent, Offer Sheet and Deal Audit** — Current site offers inventory analysis, itemized lease or finance worksheets, conversational explanations and dealer-quote review. Observed October 2026; launch date unconfirmed.

## Achievements

- Named among Auto Remarketing’s 2019 Emerging 8.
- Reported more than 1,000 dealer partners in 15 markets in 2019; historical figure.
- Closed an $18 million Series B in July 2021.
- Announced AI-powered vehicle discovery in February 2024.

## Latest updates

- **2024-02** — Announced beta AI-powered vehicle discovery with personalized results and pricing.
- **2026-01** — Terms dated January 1 describe AI services, complimentary exploration tokens and paid token purchases.
- **2026-10** — Website observed offering AI market discovery, deal-sheet building and quote auditing; FAQ says Rodo does not sell cars, connect shoppers with dealers or operate a dealer network. Observation date, not a confirmed pivot date.

## Links

- Website: https://www.rodo.com/
- LinkedIn: https://www.linkedin.com/company/driverodo
- Twitter/X: https://twitter.com/HonckerCars
- Facebook: https://facebook.com/DriveRodo/

---

Profile page: https://yespress.io/rodo
Published by YesPress — https://yespress.io
Last updated: 2026-10-04