# Rocco Tarasi

> Rocco Tarasi is Chief Marketing Officer of CNO Financial Group, the Carmel, Indiana insurance holding company behind Bankers Life, Colonial Penn and Washington National. A Wharton-trained finance and accounting grad, he built and sold two technology companies, ran finance at ITT Educational Services, and led operations at Bankers Life before taking over enterprise marketing and communications in 2019. His path from spreadsheets to brand strategy makes him an unusual kind of CMO, one who reads a P&L as fluently as a campaign brief.

- **Role:** Chief Marketing Officer at CNO Financial Group
- **Organizations:** CNO Financial Group, Bankers Life, ITT Educational Services, policyIQ, BrainCredits, Resources Global Professionals, Beyond Monumental, Better Business Bureau of Chicago & Northern Illinois
- **Nationality:** American
- **Education:** B.S. in Finance and Accounting, The Wharton School, University of Pennsylvania
- **Known for:** Founded and sold policyIQ, a compliance software company acquired by Resources Global Professionals, Co-founded and led BrainCredits as CEO, Served as Chief Financial Officer of a publicly traded company, ITT Educational Services

## Career timeline

- **2000** — Founded policyIQ, a web-based compliance and content management software company
- **2003** — policyIQ acquired by Resources Global Professionals; Tarasi becomes Managing Director
- **2011** — Joins ITT Educational Services in senior finance roles
- **2016** — Serves as Chief Financial Officer of ITT Educational Services
- **2017** — Joins Bankers Life as Vice President of Finance and Operations
- **2019** — Named Chief Marketing Officer of CNO Financial Group, effective April 1

## Achievements

- Founded and sold policyIQ, a compliance software company acquired by Resources Global Professionals
- Co-founded and led BrainCredits as CEO
- Served as Chief Financial Officer of a publicly traded company, ITT Educational Services
- Leads enterprise marketing and communications for CNO Financial Group, a company with roughly 3,300 employees and about $4.5B in annual revenue
- Board member of Beyond Monumental, organizer of the CNO Financial Indianapolis Monumental Marathon

## Latest updates

- **2019-04** — Appointed Chief Marketing Officer of CNO Financial Group, reporting to CEO Gary C. Bhojwani.

## Links

- Website: https://www.cnoinc.com/en/who-we-are/executive-leadership/rocco-tarasi
- LinkedIn: http://www.linkedin.com/in/roccotarasi

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Profile page: https://yespress.io/rocco-tarasi
Published by YesPress — https://yespress.io
Last updated: 2026-08-21