# Robin Gustafsson

> Robin Gustafsson is the co-founder of the original Avensia consultancy, established in 2001, and Group CEO of Avensia. A Lund-trained civil engineer with software consulting and mobile-imaging product-development experience, he led Avensia from 2011 to 2018 and returned as acting CEO in March 2021. His public work spans digital commerce, product data, retail strategy and company leadership.

- **Role:** Group CEO at Avensia
- **Organizations:** Avensia, Svenska Medalj AB, A5 Invest AB, CoolStuff AB, Scalado (former employer), Prevas (former employer)
- **Education:** Master of Science in Civil Engineering, Lund University, Faculty of Engineering (LTH)
- **Known for:** Co-founded the original Avensia consultancy in 2001., During his earlier CEO period, Avensia reported average annual growth of 31% and revenue reaching SEK 189 million, according to its March 2021 appointment announcement., Built a career across software consulting, mobile-imaging product development and digital-commerce leadership.

## Career timeline

- **1991** — Moved to Lund, as recalled in his 2015 essay about the city’s retail landscape.
- **2001** — Co-founded the original Avensia consultancy; worked in software development and project management.
- **2007** — Avensia joined with LUVIT and INXL through a reverse acquisition; Gustafsson later described selling half his holding at that time.
- **2010** — Avensia announced his appointment as subsidiary CEO in October; he was joining from mobile-imaging company Scalado, where he was product-development manager.
- **2011–2018** — Served as Avensia CEO.
- **2015–2018** — Served as Group CEO.
- **2018–2021** — Served on Avensia’s board after leaving the executive role.
- **2021** — Returned as acting CEO on March 4, succeeding Niklas Johnsson; current governance materials date his continuing CEO and Group CEO service to 2021.
- **2025** — Also took responsibility as CEO of Avensia Information Management from January 1.
- **2026** — Relinquished the Information Management CEO role when Sofia Aru was appointed in April; continued as Group CEO. Martin Knutson became acting CEO of Information Management.

## Achievements

- Co-founded the original Avensia consultancy in 2001.
- During his earlier CEO period, Avensia reported average annual growth of 31% and revenue reaching SEK 189 million, according to its March 2021 appointment announcement.
- Built a career across software consulting, mobile-imaging product development and digital-commerce leadership.

## Latest updates

- **2026-10** — On October 21, Avensia announced fifteen new supply-chain consultants, expanding the practice within the group led by Gustafsson.
- **2026-10** — October 15 preliminary figures showed September revenue up 5% to SEK 40.7 million, Q3 revenue up 1% to SEK 90.3 million, and January–September revenue down 6% to SEK 297.2 million. Final quarterly revenue was scheduled for October 28.
- **2026-08** — Sweden’s financial regulator recorded his August 18 purchase of 20,000 Avensia shares at SEK 6.13 per share.
- **2026-04** — Sofia Aru succeeded him as appointed CEO of Information Management, with Martin Knutson acting in that role; Gustafsson remained Group CEO.

## Links

- LinkedIn: https://www.linkedin.com/in/robingustafsson
- Twitter/X: https://twitter.com/robin_gus
- Bluesky: https://bsky.app/profile/robin-gus.bsky.social

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Profile page: https://yespress.io/robin-gustafsson
Published by YesPress — https://yespress.io
Last updated: 2026-10-25