# Roberta Thomson

> Roberta Thomson is the Los Angeles-based CEO of Sixth Wall, Hasbro’s AI studio for authorized interactive character experiences. A classics graduate and chartered accountant, she previously held communications and brand leadership roles at Brunswick Group, Meta, Notion and Hasbro. Her current work brings together character identity, human voice performances and a licensing approach the studio calls Behavioral Licensing.

- **Role:** CEO at Sixth Wall, Hasbro’s AI studio
- **Organizations:** Sixth Wall, Hasbro, Notion, Meta (formerly Facebook), Brunswick Group, Deloitte, ColorComm (historical board affiliation)
- **Education:** Classics, University of Oxford, St Hilda’s College, Product Strategy certificate, Kellogg Executive Education
- **Known for:** Qualified as a chartered accountant before moving into communications., Led corporate and product communications teams at Facebook/Meta., Built a brand, design and storytelling team at Notion.

## Career timeline

- **2000-2004** — Studied classics at Oxford; LinkedIn lists St Hilda’s College.
- **Early career** — Trained and qualified as a chartered accountant at Deloitte in London.
- **Before Facebook** — Spent more than seven years at Brunswick Group, working on corporate relations and financial communications; her work took her to New York and Dallas.
- **2014-2022** — Worked at Facebook/Meta for more than seven years, leading corporate and later product communications.
- **2022-2023** — Led brand and communications at Notion, building a team across brand, design and storytelling.
- **2023-05** — Joined Hasbro as chief communications officer, effective May 17, reporting to CEO Chris Cocks.
- **2026-06** — Publicly launched Sixth Wall as its CEO on June 3, with ElevenLabs as a strategic partner.

## Achievements

- Qualified as a chartered accountant before moving into communications.
- Led corporate and product communications teams at Facebook/Meta.
- Built a brand, design and storytelling team at Notion.
- Appointed Hasbro chief communications officer in 2023.
- Led the public launch of Sixth Wall in June 2026, introducing CharacterOS and Behavioral Licensing.

## Latest updates

- **2026-07** — Discussed CharacterOS, voice talent, pilot experiences and her ambition for Behavioral Licensing in licensing trade interviews.
- **2026-06** — Led Sixth Wall’s public launch on June 3; Hasbro announced an ElevenLabs partnership and 12 characters available to request for licensing.

## Links

- Website: https://sixthwallstudio.com
- LinkedIn: https://www.linkedin.com/in/roberta-thomson-4619225
- Twitter/X: https://x.com/pancake_girl

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Profile page: https://yespress.io/roberta-thomson
Published by YesPress — https://yespress.io
Last updated: 2026-10-24