# Roberta Sotomaior

> Roberta Sotomaior is the co-founder and CEO of Bloom Care, a Sao Paulo digital health platform for women and families that she built after walking away from a career in international diplomacy. She spent roughly six years studying conflict resolution in Boston, decided prevention beat firefighting, and turned that conviction into a B2B2C company now embedded as a corporate benefit at hundreds of Brazilian employers including Natura, Sanofi and SulAmerica. She raised a R$3M pre-seed in 2021, drew angel checks from the presidents and ex-CEOs of Novartis and Gympass, and made CB Insights' global list of promising digital health startups as the only one founded entirely by women.

- **Role:** Co-Founder and CEO at Bloom Care
- **Organizations:** Bloom Care, World Peace Foundation, Abraham Path Initiative, Daslu
- **Nationality:** Brazilian
- **Education:** Master of Arts in Law and Diplomacy (MALD), International Relations, Conflict Resolution and Cultural Change, The Fletcher School, Tufts University, Diplomacy / International Relations, Undergraduate studies
- **Known for:** Co-founded and leads Bloom Care, described as Brazil's largest virtual clinic for women's and family health, Named to CB Insights' list of promising global digital health startups - cited as the only one founded solely by women, Grew Bloom Care to a network of 600+ corporate and insurance-plan partners

## Career timeline

- **pre-2017** — Studied diplomacy and spent roughly six years in Boston researching international relations, focusing on the Israel-Palestine conflict; worked as a graduate researcher at the World Peace Foundation and with the Abraham Path Initiative
- **2018** — Co-founded Bloom Care with Bianca Cassarino and Antonia Brandao Teixeira, starting as a maternity content platform after an angel round
- **2018-2019** — Completed a six-month Facebook acceleration program; sharpened the company's data culture
- **2019** — Pivoted to a B2B corporate-benefit model; signed Natura as first client, supporting 15,000 employees with young children
- **2021** — Raised R$3M pre-seed from The Next Company, IKJ Capital and notable angels; evolved into a full healthtech with integrated care
- **2022** — Grew from 6 to 12 corporate clients, ~2,000 subscribers; began preparing a Series A round
- **2023** — Spoke at Web Summit Rio on building businesses in Latin America
- **2024-2026** — Scaled to 600+ corporate and insurance partners including Sanofi, SulAmerica, Care Plus, Dasa, Grupo Boticario, Globo and Porto Seguro

## Achievements

- Co-founded and leads Bloom Care, described as Brazil's largest virtual clinic for women's and family health
- Named to CB Insights' list of promising global digital health startups - cited as the only one founded solely by women
- Grew Bloom Care to a network of 600+ corporate and insurance-plan partners
- Closed a R$3M pre-seed round in 2021 with angels including the president of Novartis and the ex-CEO of Gympass
- Landed Natura as anchor first client, validating the B2B2C model

## Latest updates

- **2023-05** — Appeared at Web Summit Rio on a panel about building companies in Latin America
- **2022-02** — Reported growth from 6 to 12 corporate clients and began preparing a Series A round

## Links

- Website: https://site.bloom-care.com/
- LinkedIn: https://br.linkedin.com/in/roberta-sotomaior-69a3a7b3
- Instagram: https://www.instagram.com/bloomcare/

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Profile page: https://yespress.io/roberta-sotomaior
Published by YesPress — https://yespress.io
Last updated: 2026-06-21