# Robert Frederick

> Robert Frederick is the founder, CEO and President of Sirqul, Inc., a Seattle IoT company built around an Engagement-as-a-Service platform of hundreds of APIs and patented edge devices. An MIT Media Lab alum and TR35 honoree with 41 issued patents, he helped launch Amazon Anywhere and co-founded Amazon Web Services and the AWS Marketplace before scaling the voice startup Snapvine past 5 million users. He is also an author and music producer.

- **Role:** Founder, CEO & President at Sirqul, Inc.
- **Organizations:** Sirqul, Inc., Amazon, Amazon Web Services, Snapvine, TidalScale, DeviceTalk.com
- **Nationality:** American
- **Education:** Undergraduate studies, Massachusetts Institute of Technology (MIT Media Lab)
- **Known for:** Author of 41 issued patents., MIT Technology Review TR35 / TR100 award winner., Co-founder of Amazon Web Services (AWS) and the AWS Marketplace.

## Career timeline

- **1993** — Begins focusing on connected communities of devices, people and businesses.
- **1990s** — Attends MIT and works on projects in the MIT Media Lab; joins an early startup working on standards that became Bluetooth.
- **1999** — Amazon acquires his company DeviceTalk.com; leads Amazon Anywhere, Amazon's first mobile commerce initiative, across the US, Europe and Asia.
- **2002** — Helps drive approval and technical framework for Amazon Web Services and the AWS Marketplace, working with Colin Bryar.
- **2004** — Concludes leadership of Amazon Anywhere (1999-2004).
- **2007** — Snapvine Voice Player scales from a few beta users to over 5 million registered users.
- **2013** — Founds Sirqul, Inc. in Seattle to build a full-stack IoT platform.
- **2016** — Sirqul raises its last reported round (Series A), part of roughly $10.6M total funding.
- **2023** — Sirqul named an EVOKE technology partner by Comtech; adds strategic alliance partners.

## Achievements

- Author of 41 issued patents.
- MIT Technology Review TR35 / TR100 award winner.
- Co-founder of Amazon Web Services (AWS) and the AWS Marketplace.
- Led Amazon Anywhere, Amazon's first mobile commerce initiative (1999-2004).
- Grew Snapvine's Voice Player from a handful of beta users to more than 5 million registered users.
- Founded and scaled Sirqul's Engagement-as-a-Service IoT platform with hundreds of APIs and patented edge hardware.
- Authored a two-part book series on building IoT, mobile and social apps.

## Latest updates

- **2023-01** — Sirqul welcomed as an EVOKE technology partner by Comtech and added new strategic alliance partners including Wiliot.
- **2025-01** — Refreshed leadership headshot and team page published on Sirqul's corporate site.

## Links

- Website: https://sirqul.com
- LinkedIn: https://www.linkedin.com/in/rafrederick/
- Twitter/X: https://twitter.com/sirqul
- Facebook: https://facebook.com/sirqul

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Profile page: https://yespress.io/robert-frederick
Published by YesPress — https://yespress.io
Last updated: 2026-07-01