# Robbert Rietbroek

> Robbert Rietbroek is president and CEO of Graphic Packaging Holding Company, based in Atlanta. Appointed effective January 1, 2026, he previously led Primo Water and Primo Brands, Quaker Foods North America and PepsiCo Australia and New Zealand, following roles at Kimberly-Clark and Procter & Gamble. His career combines consumer-brand operations, international general management and packaging experience, including three design patents.

- **Role:** President and Chief Executive Officer at Graphic Packaging Holding Company
- **Organizations:** Graphic Packaging Holding Company, Primo Brands Corporation (former), Primo Water Corporation (former), PepsiCo (former), Quaker Foods North America (former), Kimberly-Clark (former), Procter & Gamble (former), American Forest & Paper Association, Metro Atlanta Chamber, Paper Recycling Coalition, Wall Street Journal CEO Council
- **Nationality:** Dutch
- **Education:** Master’s degree in economics and business administration, Maastricht University, School of Business and Economics
- **Known for:** Co-inventor on three P&G packaging design patents: D611809, D616302 and D634626, granted in 2010–2011., Led Primo Water during its 2024 combination with BlueTriton, then served as the inaugural CEO of Primo Brands., Recognized as a Maastricht University Notable Alumnus in 2026.

## Career timeline

- **1996–2012** — Management and marketing roles at Procter & Gamble across multiple regions.
- **2012–2015** — Leadership roles at Kimberly-Clark, including Global Baby and Child Care and Australia, New Zealand and Pacific Islands.
- **2015–2018** — Senior Vice President and General Manager, PepsiCo Australia and New Zealand.
- **2018–2023** — Senior Vice President and General Manager, Quaker Foods North America.
- **2024-01** — Became CEO and a director of Primo Water, effective January 1.
- **2024-11** — Became inaugural CEO of Primo Brands following the November 8 combination of Primo Water and BlueTriton.
- **2025-02** — Participated in the February 27 NYSE opening-bell ceremony and Primo Brands’ inaugural investor day.
- **2025-11** — Primo Brands CEO tenure ended November 5; Eric Foss appointed executive chairman and CEO.
- **2026-01** — Became President and CEO of Graphic Packaging and a director effective January 1; joined AF&PA board January 29.
- **2026-09** — Recognized by Maastricht University as a Notable Alumnus.

## Achievements

- Co-inventor on three P&G packaging design patents: D611809, D616302 and D634626, granted in 2010–2011.
- Led Primo Water during its 2024 combination with BlueTriton, then served as the inaugural CEO of Primo Brands.
- Recognized as a Maastricht University Notable Alumnus in 2026.
- Appointed to the American Forest & Paper Association board in January 2026.

## Latest updates

- **2026-09** — Graphic Packaging announced his recognition as a Maastricht University Notable Alumnus on September 16.
- **2026-08** — On August 4, Graphic Packaging reported Q2 2026 net sales of $2.188 billion, net income of $24 million and adjusted EBITDA of $247 million under his leadership.
- **2026-01** — Joined the AF&PA board on January 29, announced January 30.
- **2026-01** — Started as President and CEO of Graphic Packaging on January 1.

## Links

- Website: https://www.graphicpkg.com/who-we-are/our-people/ceo-robbert-rietbroek/
- LinkedIn: https://www.linkedin.com/in/robbertrietbroek

---

Profile page: https://yespress.io/robbert-rietbroek
Published by YesPress — https://yespress.io
Last updated: 2026-10-21