# Robb Wilson

> Robb Wilson is the Berkeley-based co-founder and CEO of OneReach.ai, co-author of Age of Invisible Machines, and co-host of the Invisible Machines podcast with Josh Tyson. His work connects experience design with conversational AI and enterprise agent orchestration, following earlier work in film sound editing, EffectiveUI, and UX Magazine.

- **Role:** Co-founder and CEO at OneReach.ai
- **Organizations:** OneReach.ai, EffectiveUI, UX Magazine, Invisible Machines podcast, WISER Method
- **Known for:** Co-founded and leads OneReach.ai., Co-authored the Wall Street Journal bestselling Age of Invisible Machines, as described in his UX Magazine biography., Co-authored Effective UI, published by O’Reilly in 2010.

## Career timeline

- **Childhood (date unspecified)** — Grew up in a Toronto community that included family friend Marshall McLuhan, according to his account.
- **Early career (date unspecified)** — Worked in film sound editing; described designing familiar digital interfaces for experienced editors.
- **Before OneReach.ai (date unspecified)** — Helped establish EffectiveUI and became a co-owner of UX Magazine.
- **2010** — Co-authored Effective UI with Jonathan Anderson, John McRee, and the EffectiveUI team, published by O’Reilly.
- **2022** — Published the first edition of Age of Invisible Machines with Josh Tyson.
- **2025** — Wiley published the revised second edition of Age of Invisible Machines in April.
- **2026** — Continued publishing on agent runtimes and orchestration while leading OneReach.ai.

## Achievements

- Co-founded and leads OneReach.ai.
- Co-authored the Wall Street Journal bestselling Age of Invisible Machines, as described in his UX Magazine biography.
- Co-authored Effective UI, published by O’Reilly in 2010.
- Helped build EffectiveUI, later acquired by WPP.
- Co-hosts Invisible Machines with Josh Tyson.
- Co-creator of AI First Principles and the WISER Method.

## Latest updates

- **2026-09** — UX Magazine lists What Agentic Orchestration Actually Means - Episode Transcript, dated September 2, among his contributions.
- **2026-07** — UX Magazine lists What an Agentic Runtime Environment Is - and Isn’t, dated July 22.
- **2025-12** — Joined Josh Tyson for the Invisible Machines episode 5 Predictions for Agentic AI in 2026, published December 16.
- **2025-04** — Wiley published the revised second edition of Age of Invisible Machines.

## Links

- Website: https://onereach.ai/
- LinkedIn: https://www.linkedin.com/in/invisiblemachines

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Profile page: https://yespress.io/robb-wilson
Published by YesPress — https://yespress.io
Last updated: 2026-10-21