# Rob Whitehead

> Rob Whitehead is the co-founder of Improbable and CEO of MSquared, where he works on infrastructure for scalable, connected virtual worlds. A Cambridge computer science graduate who sold virtual goods in Second Life as a teenager, he has worked across simulation technology, multiplayer networking, virtual events and tools for creators.

- **Role:** CEO of MSquared; co-founder of Improbable
- **Organizations:** MSquared, Improbable
- **Education:** Computer Science, University of Cambridge, Robinson College
- **Known for:** Co-founded Improbable in 2012., Helped develop Improbable’s simulation and virtual-world technology, including SpatialOS., Leads MSquared, whose Morpheus platform powered Yuga Labs’ Project Dragon; Otherside achieved a Guinness-recognised online FPS battle with 2,197 participants on 22 February 2025.

## Career timeline

- **2012** — Co-founded Improbable after meeting Herman Narula at Cambridge.
- **2017** — Was Improbable’s CTO during the development and commercialisation of SpatialOS; Improbable raised $502 million in a SoftBank-led round.
- **2023** — As Improbable’s chief product officer, discussed MSquared’s network of connected virtual worlds.
- **2025** — Led MSquared as CEO as the company operated independently and released avatar and asset-network products.
- **2025** — Presented Mash at Web Summit in November.

## Achievements

- Co-founded Improbable in 2012.
- Helped develop Improbable’s simulation and virtual-world technology, including SpatialOS.
- Leads MSquared, whose Morpheus platform powered Yuga Labs’ Project Dragon; Otherside achieved a Guinness-recognised online FPS battle with 2,197 participants on 22 February 2025.
- Presented Mash, an AI-assisted 3D asset creation product, at Web Summit 2025.

## Latest updates

- **2025-11** — Presented Mash at Web Summit; MSquared published the presentation on 12 November.
- **2025-11** — MSquared published its account of the Project Dragon record effort on 21 November, describing work on testing, capacity and live operations.
- **2025-08** — Discussed practical uses for virtual worlds and AI on the UKTN podcast.
- **2025-07** — MSquared launched its interoperable avatar and asset network as an operationally independent company.

## Links

- Website: https://msquared.io/
- LinkedIn: https://www.linkedin.com/in/rob-whitehead-9bb18a3/
- Twitter/X: https://x.com/RJFWhite

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Profile page: https://yespress.io/rob-whitehead
Published by YesPress — https://yespress.io
Last updated: 2026-10-22