# Rob Sanchez

> Rob Sanchez is an original partner and CEO of Anteriad, the B2B data and marketing company that began as MeritDirect in 2000. CEO since 2012, he has helped expand its services through acquisitions, international growth and the 2022 Anteriad rebrand. His public writing focuses on customer relationships, team autonomy, local leadership and the connection between data quality and marketing results.

- **Role:** Chief Executive Officer at Anteriad
- **Organizations:** Anteriad, MeritDirect, MeritB2B, Forbes Business Council
- **Education:** Concordia College-New York
- **Known for:** Helped establish MeritDirect in 2000 and has led its successor business as CEO since 2012., Led the business through the March 2022 Anteriad rebrand following acquisitions., Received the Marketing Club of New York’s 2023 Silver Apple Award.

## Career timeline

- **2000** — Original partner and executive leadership team member at the business founded as MeritDirect.
- **2009-2012** — Served as managing partner.
- **2012** — Became chief executive officer.
- **2021** — Led MeritB2B during its acquisition of True Influence.
- **2022** — Led the business when MeritB2B relaunched as Anteriad on March 31.
- **2023** — Anteriad acquired BNZSA; Sanchez received an MCNY Silver Apple and was an America On Tech Innovators and Disruptors honoree.
- **2025** — Marked the company’s 25th anniversary; announced its headquarters move to New York for November 1.
- **2026** — Continued leading Anteriad as it named Jeff Wolf CFO and launched a dedicated presence in Japan.

## Achievements

- Helped establish MeritDirect in 2000 and has led its successor business as CEO since 2012.
- Led the business through the March 2022 Anteriad rebrand following acquisitions.
- Received the Marketing Club of New York’s 2023 Silver Apple Award.
- Named among America On Tech’s 2023 Innovators and Disruptors honorees.
- Led Anteriad during four consecutive Inc. 5000 appearances from 2022 through 2025.

## Latest updates

- **2026-08** — Anteriad announced its dedicated Japan presence, with Lavin Bolwani joining as Vice President, Sales, Japan.
- **2026-07** — Published World Cup Wisdom, drawing parallels between adaptable sports teams and marketing strategy.
- **2026-06** — Outlined Anteriad’s AI-driven Buying Group Profiles and plans for additional agentic AI capabilities.
- **2026-04** — Welcomed Jeff Wolf as Anteriad’s new CFO.

## Links

- Website: https://anteriad.com/rob-sanchez
- LinkedIn: https://www.linkedin.com/in/rob-sanchez-b2b-leader

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Profile page: https://yespress.io/rob-sanchez
Published by YesPress — https://yespress.io
Last updated: 2026-10-21