# Rob McClelland

> Rob McClelland is president and chief marketing officer of Meristem Crop Performance, launched with Mitch Eviston in 2020. He previously co-founded and led FLM Harvest, the agency renamed Curious Plot in 2021, and led Farm Journal’s Data-Driven Performance Marketing division. An Ohio State agricultural economics graduate, he was named a Distinguished Alumnus by the university’s agricultural college alumni society in 2013.

- **Role:** President & Chief Marketing Officer at Meristem Crop Performance
- **Organizations:** Meristem Crop Performance, Curious Plot (formerly FLM Harvest / FLM+), Farm Journal, Adayana, BroadVision, Meyocks & Priebe Advertising, Agri-Growth, Inc., Alpha Gamma Rho
- **Education:** Degree in Agricultural Economics, The Ohio State University
- **Known for:** Co-founded and led FLM Harvest, the predecessor of Curious Plot., Led FLM+ during its 2015 asset acquisition by Land O’Lakes and 2017 acquisition of Harvest PR & Marketing., Received Ohio State agricultural college alumni society’s Distinguished Alumnus recognition in 2013.

## Career timeline

- **1992** — Graduated from Ohio State with a degree in agricultural economics.
- **Before 2010** — Held executive and consulting roles at Agri-Growth, Meyocks & Priebe Advertising and BroadVision; was a founder and senior vice president of Adayana.
- **2010** — Partnered with Phillip Farmer and John Lumpe in March to establish the agency structure described in FLM+’s 2013 business profile.
- **2013** — Named a Distinguished Alumnus by Ohio State’s agricultural college alumni society while president and CEO of FLM+.
- **2015** — Led FLM+ when Land O’Lakes announced its acquisition of the agency’s assets.
- **2016** — Announced expansion of the Twin Cities office into Minneapolis’s TractorWorks Building.
- **2017** — Led FLM+ through the acquisition of Harvest PR & Marketing and adoption of the FLM Harvest name.
- **2019** — Selected to lead Farm Journal’s new Data-Driven Performance Marketing division.
- **2020** — Launched Meristem Crop Performance with Mitch Eviston; named president and chief marketing officer in its November announcement.

## Achievements

- Co-founded and led FLM Harvest, the predecessor of Curious Plot.
- Led FLM+ during its 2015 asset acquisition by Land O’Lakes and 2017 acquisition of Harvest PR & Marketing.
- Received Ohio State agricultural college alumni society’s Distinguished Alumnus recognition in 2013.
- Helped launch Meristem Crop Performance in May 2020.

## Latest updates

- **2026-03** — Appeared with AgriTalk’s Chip Flory at the 2026 Commodity Classic to discuss Meristem’s patented Bio-Capsule Technology.

## Links

- LinkedIn: https://www.linkedin.com/in/rmcclelland88

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Profile page: https://yespress.io/rob-mcclelland
Published by YesPress — https://yespress.io
Last updated: 2026-10-23