# Rob Hull

> Rob Hull is the co-founder and former CEO and chairman of Adaptive Insights, the cloud business planning company acquired by Workday in 2018 for approximately $1.55 billion. A former CFO at Risk Management Solutions and LoopNet, he developed Adaptive from frustrations encountered in finance work and has since advised and led other financial software businesses.

- **Role:** Software entrepreneur, former CFO, executive, investor and adviser
- **Organizations:** Adaptive Insights / Adaptive Planning (now Adaptive from Workday), Risk Management Solutions, LoopNet, ChemTracker, Booz Allen Hamilton, Tesorio, Arithmix, Jirav, Spindle AI
- **From:** Austin, United States
- **Education:** BA in Economics, Stanford University
- **Known for:** Co-founded Adaptive, acquired by Workday for approximately $1.55 billion in 2018., 2016 Stratus Award: Cloud Executive of the Year., 2017 BIG Innovation Award recipient.

## Career timeline

- **1988** — Graduated from Stanford and moved to Washington, D.C., to work at Booz Allen Hamilton.
- **1996** — Became CFO of Risk Management Solutions after earlier professional services and product work.
- **2000** — Joined LoopNet; worked there for approximately two years.
- **2002** — Joined ChemTracker as CEO; subsequently established a consulting CFO practice.
- **2003** — Co-founded Adaptive Planning; raised approximately $4.5 million in the initial funding round late that year.
- **2004** — Adaptive’s first product launched at the end of the year.
- **2014** — Reported approximately 2,000 customers in 80 countries and more than 200 partners.
- **2016** — Named Cloud Executive of the Year in the Stratus Awards.
- **2017** — Received a BIG Innovation Award.
- **2018** — Workday announced an approximately $1.55 billion acquisition on June 11 and completed it on August 1.
- **2024** — Appeared in a Tesorio video discussing his investment and board involvement.

## Achievements

- Co-founded Adaptive, acquired by Workday for approximately $1.55 billion in 2018.
- 2016 Stratus Award: Cloud Executive of the Year.
- 2017 BIG Innovation Award recipient.

## Latest updates

- **2024-03** — Tesorio published a video on March 13 in which Hull discussed his background and why he became an investor and board member.

## Links

- LinkedIn: https://www.linkedin.com/in/hullrob

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Profile page: https://yespress.io/rob-hull
Published by YesPress — https://yespress.io
Last updated: 2026-10-23