# Rob Gabel

> Rob Gabel is the co-founder and founding CEO of Tubular Labs and chief strategy officer at Spotter. His career spans performance marketing, social video measurement, YouTube tools and creator financing, with earlier roles at LowerMyBills, Inadco, Machinima and Netflix.

- **Role:** Chief Strategy Officer at Spotter
- **Organizations:** Tubular Labs, Spotter, TubeBuddy, BEN Group, LowerMyBills, Inadco, Machinima, Netflix
- **Education:** BS, Chemical Engineering; magna cum laude, University of Houston, Honors College, MBA, Stanford Graduate School of Business
- **Known for:** Co-founded Tubular Labs with Allison Stern in 2012., Led Tubular through its early funding and enterprise expansion., Tubular had more than 200 enterprise customers by 2018, as documented in a Stanford GSB case.

## Career timeline

- **1993** — Graduated from the University of Houston in chemical engineering.
- **2000–2008** — Worked at LowerMyBills, joining as the fifth full-time employee and later holding senior marketing and product roles.
- **2009–2010** — Vice president of marketing at Inadco, according to his Wellfound profile.
- **2010–2011** — Senior vice president of advertising performance at Machinima.
- **2011** — CMO of Netflix’s DVD division, according to his Wellfound profile.
- **2012** — Co-founded Tubular Labs with Allison Stern and served as founding CEO; a $2.5 million funding round was announced in December.
- **2014** — Tubular raised an $11 million round led by Canaan Partners.
- **2016** — Tubular announced $10 million in financing, bringing total funding to $31 million.
- **2018** — Tubular had more than 200 enterprise customers and became the subject of a Stanford GSB case.
- **2019** — Introduced the Global Video Measurement Alliance with Vice, BuzzFeed and Group Nine; new social video audience metrics followed.
- **2020-09** — Exited the Tubular CEO role, according to February 2021 reporting.
- **2021** — Reported as EVP and GM of TubeBuddy and a continuing Tubular board member.
- **2022-01** — Appointment as Spotter’s first chief strategy officer publicly announced.
- **2026-05** — Launched Hwy 4 Events over Memorial Day weekend, according to his Los Gatos Events about page.
- **2026** — Built Los Gatos Events after experiencing a similar local-discovery problem at home.

## Achievements

- Co-founded Tubular Labs with Allison Stern in 2012.
- Led Tubular through its early funding and enterprise expansion.
- Tubular had more than 200 enterprise customers by 2018, as documented in a Stanford GSB case.
- Helped establish the Global Video Measurement Alliance in 2019.
- Became Spotter’s first chief strategy officer.
- Reports a greater-than-70% lending conversion improvement over 15 months from website testing at LowerMyBills; this figure is self-reported.

## Latest updates

- **2026-10** — As observed during research, his Los Gatos Events about page describes living in Los Gatos and operating sister local events guides for Los Gatos and the Highway 4 corridor.
- **2026-01** — In a public LinkedIn post about Alan Chikin Chow’s Netflix project, described 2026 as a year of creator television.
- **2025-07** — Discussed Spotter Studio, creator financing and personal influences in a Bay Area Creator Economy interview.

## Links

- Website: https://hwy4events.com
- LinkedIn: https://www.linkedin.com/in/robgabel
- Twitter/X: https://x.com/robgabel
- GitHub: https://github.com/robgabel

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Profile page: https://yespress.io/rob-gabel
Published by YesPress — https://yespress.io
Last updated: 2026-10-23