# Rob Fisher

> Rob Fisher, publicly listed as Robert Fisher, is a Greater Boston entrepreneur and operator. A co-founder and former president of Datalign Advisory and former CEO of Cogo Labs, he is now president and co-founder of Provocative, which connects atmospheric carbon removal with demand for computing infrastructure.

- **Role:** President and Co-Founder at Provocative
- **Organizations:** Provocative, Datalign Advisory, Cogo Labs, Vestmark, SmarterTravel, Minerva Analytics, Social Fulcrum, Highland Math
- **Education:** Master of Arts in Economics, Northeastern University, Bachelor of Science in Economics and Applied Mathematics, North Carolina State University
- **Known for:** Co-founded Datalign Advisory and served as its president at launch in 2022., Served as president and CEO of Cogo Labs., Co-founded Provocative and serves as its president.

## Career timeline

- **2022** — Named president in Datalign Advisory’s February launch announcement; also documented as a co-founder.
- **2023** — Listed as Cogo Labs president and CEO in an April filing and as a judge at MIT’s May 11 venture-studio Demo Day.
- **2023** — Announced his departure from Cogo Labs in September after a dozen years, with his final month there in August.
- **2023** — Identified as a Provocative co-founder in a public post about a WMBR interview.
- **2025** — Named among five inventors on carbon-capture patent US 12,491,467 B1, granted December 9.
- **2026** — Announced as a March speaker at Northeastern’s blockchain student group, with the title President of Provocative.

## Achievements

- Co-founded Datalign Advisory and served as its president at launch in 2022.
- Served as president and CEO of Cogo Labs.
- Co-founded Provocative and serves as its president.
- Co-inventor named on US 12,491,467 B1 for carbon capture systems and methods of use.
- Participated as a judge at MIT Media Lab’s May 2023 venture-studio Demo Day.

## Latest updates

- **2026-03** — Northeastern’s blockchain student group announced a talk with Fisher as President of Provocative.
- **2025-12** — Carbon-capture patent US 12,491,467 B1 was granted, naming Fisher and four other inventors.

## Links

- Website: https://www.provocative.earth
- LinkedIn: https://www.linkedin.com/in/robert-s-fisher

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Profile page: https://yespress.io/rob-fisher
Published by YesPress — https://yespress.io
Last updated: 2026-10-13