# Rob Farinella

> Rob Farinella is the Atlanta-based founder and CEO of Blue Sky Agency, established in 1994 after his move from Manhattan. His career combines advertising and brand strategy with involvement in Georgia civic and sports initiatives. His published writing examines community brands, persistence and the responsibilities of leadership. Work with partner Annette Sally and a wider leadership team has focused on sustaining the agency beyond dependence on its founder.

- **Role:** Founder and CEO at Blue Sky Agency
- **Organizations:** Blue Sky Agency, Gem Studio, Georgia Chamber of Commerce, Atlanta Super Bowl Bid Committee, Chick-fil-A Peach Bowl Selection Committee
- **Education:** BFA, Indiana University of Pennsylvania
- **Known for:** Founded Blue Sky Agency in 1994., Built an agency with work spanning sports, television, utilities and destination brands., Held civic and sports marketing roles including a Georgia Chamber of Commerce board seat and participation in Atlanta’s Super Bowl bid and Peach Bowl selection committees.

## Career timeline

- **1984-1994** — Served as vice president at Gem Studio, according to a public professional directory.
- **1994** — Founded Blue Sky Agency in Atlanta after moving from Manhattan.
- **2009** — Blue Sky reported 34% growth in its television marketing division and hired Elizabeth Chunn as account director.
- **2011** — Hired Christi Korzekwa as director of account services.
- **2018** — Published a framework for building community-minded brands, including Blue Sky’s Gas South work.
- **2019** — Reflected on the agency’s first 25 years in an essay about tenacity.
- **2021** — Welcomed Annette Sally as executive vice president.

## Achievements

- Founded Blue Sky Agency in 1994.
- Built an agency with work spanning sports, television, utilities and destination brands.
- Held civic and sports marketing roles including a Georgia Chamber of Commerce board seat and participation in Atlanta’s Super Bowl bid and Peach Bowl selection committees.
- Worked with Annette Sally and Springboard Strategy on a three-year plan and broader leadership participation.

## Latest updates

- **2026-04** — An executive chart updated April 30, 2026 lists Farinella as Blue Sky Agency CEO.

## Links

- Website: https://www.blueskyagency.com/
- LinkedIn: https://www.linkedin.com/in/rob-farinella-9364619/

---

Profile page: https://yespress.io/rob-farinella
Published by YesPress — https://yespress.io
Last updated: 2026-10-26