# Rob Armstrong

> Rob Armstrong is the Chief Marketing Officer of Zebra Technologies, a $5.4B enterprise technology company whose scanners, printers, RFID tags and rugged mobile computers quietly run the world's warehouses, hospitals and store floors. An electrical engineer by training from Notre Dame, he spent nearly two decades moving through product, operations and marketing roles across four global regions at Motorola Solutions and then Zebra before taking the top marketing seat in March 2023. He runs go-to-market for the full portfolio across 100-plus countries and a 10,000-partner channel, styles himself a 'CMO+' on his profile, and argues that the smartest teams should learn to do more with more, not less.

- **Role:** Chief Marketing Officer at Zebra Technologies
- **Organizations:** Zebra Technologies, Motorola Solutions, Bernie's Book Bank, FIRST Illinois Robotics, Forbes Communications Council
- **Nationality:** American
- **Education:** Bachelor of Science, Electrical Engineering, University of Notre Dame
- **Known for:** Named Chief Marketing Officer of Zebra Technologies in March 2023 after nearly a decade of internal promotions., Built go-to-market strategy for a full enterprise portfolio spanning barcode, RFID, mobile computing, machine vision and software., Held strategy, business development and marketing responsibilities across all four global regions (NA, LA, APAC, EMEA).

## Career timeline

- **pre-2014** — Held global and regional roles in product development, business development, operations and marketing at Motorola Solutions, with assignments spanning North America, Latin America, Asia Pacific and Europe.
- **2014** — Joined Zebra Technologies when it acquired Motorola Solutions' Enterprise Business.
- **2014-2023** — Progressed through go-to-market leadership roles, most recently Senior Vice President of Integrated Marketing & Channels, overseeing marketing across the full Zebra portfolio.
- **2023** — Appointed Chief Marketing Officer of Zebra Technologies on March 16, leading global marketing across 100+ countries and a 10,000-partner channel ecosystem.

## Achievements

- Named Chief Marketing Officer of Zebra Technologies in March 2023 after nearly a decade of internal promotions.
- Built go-to-market strategy for a full enterprise portfolio spanning barcode, RFID, mobile computing, machine vision and software.
- Held strategy, business development and marketing responsibilities across all four global regions (NA, LA, APAC, EMEA).
- Member of the Forbes Communications Council and contributing writer on Forbes.
- Executive sponsor of Zebra's Equality Alliance employee resource group.

## Latest updates

- **2024-02** — Published 'How to Do More…With More,' arguing against the do-more-with-less mindset in marketing and operations.
- **2023-03** — Appointed Chief Marketing Officer of Zebra Technologies.

## Links

- Website: https://www.zebra.com
- LinkedIn: https://www.linkedin.com/in/rjarmstrongjr/

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Profile page: https://yespress.io/rob-armstrong
Published by YesPress — https://yespress.io
Last updated: 2026-08-14