# ROAR

> ROAR is a privately held Beverly Hills talent management, production and investment company founded in 2000 by Jay Froberg. It represents actors, writers, directors and musicians, develops and packages screen projects, advises companies and investors on entertainment, and backs businesses where talent and intellectual property can create long-term value.

- **Founded:** 2000
- **Headquarters:** Beverly Hills, United States
- **Founders:** Jay Froberg (Founder and owner)
- **Team size:** Approximately 50 employees; LinkedIn lists the 11-50 employee range
- **Products:** Talent management, Film, television and digital production, Media and entertainment advisory, Investment and company building
- **Notable:** ROAR reports that its managed artists have collectively earned more than $1 billion., The company says its clients have starred in films generating billions in box-office receipts and released music attracting billions of streams., Past and present client lists cited publicly include Academy Award, Emmy and Grammy winners and artists such as Chris Hemsworth, Liam Hemsworth, Brie Larson, Jacob Elordi, Norman Reedus, Cobie Smulders, Zac Brown Band and Dead & Company.

## Products & services

- **Talent management** — Career strategy and representation for actors, writers, directors and musicians, coordinating agents, lawyers, publicists and business managers.
- **Film, television and digital production** — Development, packaging and production of projects across screen and digital formats.
- **Media and entertainment advisory** — Strategic advice to companies, investors and high-net-worth individuals on entertainment, intellectual property and business development.
- **Investment and company building** — Backing and advising businesses where talent, media, technology and capital intersect.

## Achievements

- ROAR reports that its managed artists have collectively earned more than $1 billion.
- The company says its clients have starred in films generating billions in box-office receipts and released music attracting billions of streams.
- Past and present client lists cited publicly include Academy Award, Emmy and Grammy winners and artists such as Chris Hemsworth, Liam Hemsworth, Brie Larson, Jacob Elordi, Norman Reedus, Cobie Smulders, Zac Brown Band and Dead & Company.
- ROAR acquired literary management and production company Abstract Entertainment in 2010.
- ROAR was an early investor and adviser to Influential, acquired by Publicis Groupe in 2024 in a transaction reported at roughly $500 million.

## Latest updates

- **2025-05** — ROAR's news page highlighted the Cannes-market sales launch of Never Again, starring Britt Robertson, Jack Kilmer, Josh Henderson and Penelope Ann Miller.
- **2024-09** — The company highlighted Jessica Rothe and Callum Kerr joining Virgin River as Netflix considered a prequel centered on Mel's parents.
- **2024-07** — Publicis Groupe acquired Influential, where ROAR had been an early investor and strategic adviser.
- **2024-06** — ROAR's news page highlighted casting additions to season two of Netflix's One Piece, including Callum Kerr as Smoker.

## Links

- Website: https://roar.la/
- LinkedIn: https://www.linkedin.com/company/roar

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Profile page: https://yespress.io/roar
Published by YesPress — https://yespress.io
Last updated: 2026-09-15