# RMD Advertising

> RMD Advertising is a privately held Columbus agency that works exclusively with challenger food, beverage, pet-food, and restaurant brands. Founded by Sue Reninger in 1992 and owned since 2024 by president and CEO Matt Montgomery, it combines brand strategy, creative, public relations, social content, influencer programs, retail support, ecommerce design, paid media, and crisis management. Its useful distinction is not simply that it knows advertising; it understands the awkward middle between consumer desire and retailer confidence, and it publishes unusually concrete, self-reported results from that work.

- **Founded:** 1992
- **Headquarters:** Columbus, United States
- **Founders:** Sue Reninger (Founder and former managing partner)
- **Products:** Performance public relations, Retailer support, Influencer marketing, Crisis management, Brand strategy and content
- **Notable:** Reports more than $900 million in aggregate client revenue., Reports helping Graeter’s generate 7.2 billion media impressions, $10.5 million in advertising equivalency, and a 19:1 return over a decade-plus relationship., Reports growing Motor City Pizza Co. to nearly 200,000 social followers, earning more than 30 million media impressions, and aiding the brand in surpassing $180 million in annual sales after its 2019 launch.

## Products & services

- **Performance public relations** — Media relations and credibility-building programs intended to improve awareness, trust, and branded search.
- **Retailer support** — Demand-building work and sales materials designed to give retail buyers, brokers, and distributors evidence that a brand can move.
- **Influencer marketing** — Programs built around an evangelist network and voices already trusted by the audience.
- **Crisis management** — Reputation and response support for recalls, plant issues, employee concerns, and regulator-facing moments.
- **Brand strategy and content** — Positioning, campaign concepts, storytelling, creative production, and content systems grounded in actual customer experience.
- **Site design and direct-to-consumer commerce** — Conversion-focused websites and marketplace optimization spanning brand sites, Amazon, and TikTok Shop.
- **Social media, email, and paid media** — Organic social content, email flows, retail media, and paid campaigns across the places customers browse and buy.

## Achievements

- Reports more than $900 million in aggregate client revenue.
- Reports helping Graeter’s generate 7.2 billion media impressions, $10.5 million in advertising equivalency, and a 19:1 return over a decade-plus relationship.
- Reports growing Motor City Pizza Co. to nearly 200,000 social followers, earning more than 30 million media impressions, and aiding the brand in surpassing $180 million in annual sales after its 2019 launch.
- Reports a 2024 Keystone Meats Walmart Connect campaign with 13.2 million impressions, a 38.48% sales conversion rate, and 10:1 return on ad spend.
- Reports a 2024 PorkRinds.com campaign with 3.2 million impressions, 44,000 podcast engagements, and 4:1 return in four months.
- Founder Sue Reninger was recognized with the NAWBO Visionary Award and as Marketer of the Year by the American Marketing Association.

## Latest updates

- **2026-09** — Published a Table Stakes analysis of college-football marketing, including RMD’s fourth season of the PorkRinds.com Crunch Time Hero program.
- **2026-08** — Published new Table Stakes essays arguing for community over points-based loyalty and for faster, culturally fluent brand participation.
- **2026-02** — Introduced a sharpened Table Stakes editorial direction focused on the intersection of food, people, and culture.
- **2024-02** — Matt Montgomery publicly announced that he had become owner of RMD Advertising and was leading it as president and CEO.

## Links

- Website: https://rmdadvertising.com
- LinkedIn: https://www.linkedin.com/company/rmdadvertising
- Twitter/X: https://twitter.com/rmdadvertising
- YouTube: https://www.youtube.com/user/rmdadvertising
- Instagram: https://www.instagram.com/rmdadvertising/
- Facebook: https://facebook.com/rmdadvertising

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Profile page: https://yespress.io/rmd-advertising
Published by YesPress — https://yespress.io
Last updated: 2026-09-21