# RLM Public Relations

> RLM Public Relations is an independent New York communications agency founded by former journalist Richard Laermer in 1991. It sells strategy and execution across earned and owned media, crisis communications, media training, digital campaigns, influencer work and events, with a long-running specialty in translating technical or unfamiliar businesses into stories reporters can use.

- **Founded:** 1991
- **Headquarters:** New York, United States
- **Founders:** Richard Laermer (Founder and CEO)
- **Products:** Earned media, Owned media, Media training, Crisis communications, Digital, influencer and social strategy
- **Notable:** Founded in New York in 1991 and remained founder-led for 35 years., Helped launch or publicize early web properties including HBO.com, SesameStreet.com, Nerve.com and Kozmo.com., For Wondery, the agency says its campaign supported eight number-one podcasts in 2018 and helped secure major business and entertainment coverage.

## Products & services

- **Earned media** — Narrative development, pitching, source filing, message grids, media audits, media tours and reporter relationship-building.
- **Owned media** — Thought-leadership content, op-eds, infographics, brand publishing, PR audits and creative stunts tied to a communications strategy.
- **Media training** — Half-day workshops, multi-session programs, one-to-one concierge coaching, mock interviews and ongoing counsel for executives and spokespeople.
- **Crisis communications** — Preparedness plans, simulations, leadership counsel, response messaging, media handling and social-media crisis training.
- **Digital, influencer and social strategy** — Influencer outreach and audits, social-media audits, content creation and digital campaign support.
- **Events, partnerships and consulting** — Press events, experiential activations, studio and media tours, partnership development and strategic communications consulting.

## Achievements

- Founded in New York in 1991 and remained founder-led for 35 years.
- Helped launch or publicize early web properties including HBO.com, SesameStreet.com, Nerve.com and Kozmo.com.
- For Wondery, the agency says its campaign supported eight number-one podcasts in 2018 and helped secure major business and entertainment coverage.
- For the UNDP Equator Initiative, a client testimonial credits RLM with coverage in more than 100 outlets across more than 30 countries, reaching more than 220 million people in under three months.
- For Answers.com, RLM reports 79-plus top-tier placements and a campaign period that coincided with major visitor and stock-price gains.
- For Gupshup, RLM reports more than 10 major-outlet features, at least four broadcast appearances and thought-leadership coverage across business, technology and consumer media.
- Richard Laermer was profiled in the PR News Hall of Fame and has written books including Full Frontal PR and Punk Marketing.

## Latest updates

- **2025-09** — A public AlphaTON Capital filing named Richard Laermer and RLM PR as the company’s media contact, showing continued work in digital assets and technology.
- **2025-01** — RLM published a practical guide contrasting source filing with press releases and argued that the two should be combined when a launch needs both immediate news and longer-term authority.
- **2024-04** — RLM republished an expanded Answers.com case study documenting the campaign’s education pivot, grassroots tactics and reported results.
- **2024-03** — RLM published a Gupshup case study detailing media tours, funding and acquisition coverage, and founder positioning in conversational AI.

## Links

- Website: https://rlmpr.com/
- LinkedIn: https://www.linkedin.com/company/rlmpr/
- Twitter/X: https://twitter.com/rlmpr
- Instagram: https://www.instagram.com/laermer/
- Facebook: https://www.facebook.com/RLMPubRel/

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Profile page: https://yespress.io/rlm-public-relations
Published by YesPress — https://yespress.io
Last updated: 2026-09-22