# Rizzle

> Rizzle is an AI video creation, distribution, and monetization platform that turns written content - articles, blogs, newsletters and scripts - into polished, brand-safe videos in minutes. Built for publishers, media companies and content creators, it pairs generative AI drafting with human editorial refinement and pre-licensed assets from Getty Images, ElevenLabs and Soundstripe, then syndicates the finished videos across platforms like MSN, Yahoo and NewsBreak. Founded in 2019 by Vidya Narayanan and Lakshminath Dondeti, Rizzle began as a consumer short-video social app that grew to tens of millions of users before pivoting to an enterprise SaaS model for video-first content at scale.

- **Founded:** 2019
- **Headquarters:** San Francisco, California, United States
- **Founders:** Vidya Narayanan (Co-Founder & CEO), Lakshminath Dondeti (Co-Founder)
- **Team size:** ~310 employees (third-party estimate)
- **Products:** Article-to-Video, Licensed Media Library, Distribution & Syndication, Analytics, Rizzle AI (No-Edit Video Creation)
- **Notable:** Grew consumer short-video app to ~80M downloads and ~34M monthly active users before pivoting., Pivoted from a TikTok-style social app to an enterprise AI video SaaS for publishers., Founder Vidya Narayanan holds 75+ issued patents and previously led engineering at Google, Qualcomm and Motorola.

## Products & services

- **Article-to-Video** — AI drafts videos from articles, blogs, newsletters and scripts in seconds; expert editors refine pacing and polish before publishing.
- **Licensed Media Library** — Pre-cleared visuals, voiceovers and music via Getty Images, ElevenLabs and Soundstripe so finished videos are legally safe to use commercially.
- **Distribution & Syndication** — Publishes and syndicates videos across platforms including MSN, Yahoo, NewsBreak and social channels, with a reach of 1B+ viewers.
- **Analytics** — Insights on viewer behavior and content performance to measure video ROI.
- **Rizzle AI (No-Edit Video Creation)** — AI-assisted video creation positioned for YouTubers, podcasters and marketers to scale content production without manual editing.

## Achievements

- Grew consumer short-video app to ~80M downloads and ~34M monthly active users before pivoting.
- Pivoted from a TikTok-style social app to an enterprise AI video SaaS for publishers.
- Founder Vidya Narayanan holds 75+ issued patents and previously led engineering at Google, Qualcomm and Motorola.
- Built a distribution network reaching 1B+ viewers.
- Claims up to 98% time savings and 80% cost savings on article-to-video production.

## Latest updates

- **2023-01** — Announced major transition: Rizzle transformed into an AI video creation platform for publishers and creators.
- **2023-03** — Demoed text-to-video automation beta at SXSW 2023.
- **2025-01** — Positioned as a no-edit, AI-assisted video creation platform (Rizzle AI) on Product Hunt.

## Links

- Website: https://rizzle.com
- LinkedIn: https://www.linkedin.com/company/rizzle
- Twitter/X: https://x.com/rizzleglobal
- Instagram: https://www.instagram.com/therizzleapp/

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Profile page: https://yespress.io/rizzle
Published by YesPress — https://yespress.io
Last updated: 2026-06-20