# Rivet

> Rivet is a Boston-based, AI-powered fan engagement platform that helps musicians, creators, labels and their teams turn attention into revenue. It stitches together scattered fan signals from social, commerce, ticketing, streaming and community channels into one owned view of every fan, then automates the outreach - email, SMS, DMs and ads - that converts casual listeners into repeat buyers. Born from a musician's frustration with tracking fans in spreadsheets, Rivet gives independent artists the kind of first-party data and CRM tooling once reserved for the industry's top 1 percent.

- **Founded:** 2021
- **Headquarters:** Boston, Massachusetts, United States
- **Founders:** Anj Fayemi (Co-founder & CEO), Simran Pabla (Co-founder & Product Lead), Nafim Rahman (Co-founder)
- **Team size:** ~11 employees
- **Products:** Fan CRM, Fan Segmentation & Analytics, Email Builder for Artist Teams, Automations, Fan-level Attribution
- **Notable:** Named to Built In Boston's Future 5 startups list (Q2 2022)., Graduated Techstars Boston (Winter 2021) as an MIT student team., Raised $500K pre-seed led by Drive Capital in February 2023.

## Products & services

- **Fan CRM** — An AI-driven CRM that consolidates fan data across social, commerce, ticketing, streaming and community platforms into a single owned profile per fan, complete with an engagement score.
- **Fan Segmentation & Analytics** — Machine-learning segmentation that surfaces superfans, loyal buyers and churn risks, and shows where each fan is in their journey.
- **Email Builder for Artist Teams** — Launched April 2025 (with Symphonic): smart templates, artist-specific content blocks for tours and merch, and behavior-triggered sequences for drops, ticket reminders and VIP offers.
- **Automations** — DM and Discord automations, gated content and UGC capture, and multi-channel campaigns across email, SMS, DMs and ads from one place.
- **Fan-level Attribution** — End-to-end attribution tracking how each interaction drives revenue across the full customer journey.
- **Roster Management** — Multi-artist and multi-brand roster tools for labels, managers and enterprise teams.

## Achievements

- Named to Built In Boston's Future 5 startups list (Q2 2022).
- Graduated Techstars Boston (Winter 2021) as an MIT student team.
- Raised $500K pre-seed led by Drive Capital in February 2023.
- Onboarded 1,400+ active creators and musicians.
- Launched the first email builder purpose-built for artist teams (2025).

## Latest updates

- **2025-04** — Launched an AI-assisted email builder designed specifically for artist teams, in collaboration with Symphonic.
- **2023-02** — Closed $500K pre-seed funding led by Drive Capital, with The Hustle Fund and Visible Hands participating.
- **2022-06** — Named a Built In Boston Future 5 startup while scaling past 1,000 artists on the platform.

## Links

- Website: https://rivet.app
- LinkedIn: https://www.linkedin.com/company/rivet-app
- Twitter/X: https://twitter.com/userivetapp
- YouTube: https://www.youtube.com/@userivetapp
- Instagram: https://www.instagram.com/userivetapp
- Facebook: https://www.facebook.com/UseRivetApp
- TikTok: https://www.tiktok.com/@userivetapp

---

Profile page: https://yespress.io/rivet
Published by YesPress — https://yespress.io
Last updated: 2026-07-03