# Riversand a Syndigo company

> Riversand is the Houston-founded enterprise MDM and PIM software business acquired by Syndigo in May 2021. Its cloud-native platform helps organizations govern product, customer, supplier and other master data, enrich product information, and connect that information to downstream systems and commerce channels.

- **Founded:** 2001
- **Headquarters:** Houston, United States
- **Founders:** Upen Varanasi (Co-founder and former CEO), Anil Kini (Co-founder and former CTO)
- **Products:** Master Data Experience Platform (MDxP), Product Information Management, Multi-domain Master Data Management, Digital and Media Asset Management, Vendor onboarding and publishing
- **Notable:** Recognized as a Leader in the January 2021 Gartner Magic Quadrant for Master Data Management Solutions, as documented in the acquisition announcement., Acquired by Syndigo on May 27, 2021; financial terms were not disclosed., JTV’s 2019 customer account reported 30% greater efficiency and three times as much website product data after its PIM project.

## Products & services

- **Master Data Experience Platform (MDxP)** — Cloud-native multi-domain SaaS foundation for enterprise master data, governance, automation and insights. The cloud-native platform was delivered in 2018.
- **Product Information Management** — Centralizes, enriches and governs product information for commerce and publishing; now offered through Syndigo.
- **Multi-domain Master Data Management** — Manages interconnected product, customer, supplier and location records with validation and governance.
- **Digital and Media Asset Management** — Organizes images, documents and other media associated with product records.
- **Vendor onboarding and publishing** — Supplier data collection, approval workflows, print publishing and downstream syndication capabilities.

## Achievements

- Recognized as a Leader in the January 2021 Gartner Magic Quadrant for Master Data Management Solutions, as documented in the acquisition announcement.
- Acquired by Syndigo on May 27, 2021; financial terms were not disclosed.
- JTV’s 2019 customer account reported 30% greater efficiency and three times as much website product data after its PIM project.
- Historical March 2021 workplace profile reported 92% positive responses to the great-workplace question.

## Latest updates

- **2026-10** — Parent company Syndigo announced Leader placement in the inaugural Gartner Magic Quadrant for PIM on October 15; this recognition applies to Syndigo.
- **2026-04** — Syndigo introduced SynapseGo, a conversational interface for product creation, onboarding, enrichment and syndication workflows.
- **2026-03** — Syndigo launched Synapse, an agentic PXM platform built on multi-domain MDM, with human oversight.

## Links

- Website: https://syndigo.com/riversand/
- LinkedIn: https://www.linkedin.com/company/riversand
- Twitter/X: https://twitter.com/RiversandMDM
- Instagram: https://www.instagram.com/riversandtech/
- Facebook: https://www.facebook.com/RiversandMDM/

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Last updated: 2026-10-24