# Rivalz Snacks

> Rivalz is a Sonoma, California snack company making oven-baked, dual-textured stuffed snacks built on yellow pea protein. Each one-ounce serving packs 8g of plant protein, 4g of fiber, no added sugar and seven essential vitamins and minerals, wrapped in nostalgic flavors like Late Night Pizza, Extra Chedda' Mac and Spicy Street Taco. Founded in 2022 by a team of CPG veterans, food scientists and UC Davis researchers and led by former Marine aviator Peter Barrick, Rivalz aims to make genuinely nutritious snacking taste like the junk food people already crave - and to sell it at mainstream prices.

- **Founded:** 2022
- **Headquarters:** Sonoma, California, United States
- **Founders:** Peter Barrick (Co-Founder & CEO), Harold Schmitz (Co-Founder (former Mars Chief Science Officer)), Ralph Jerome (Co-Founder), Victor Friedberg (Co-Founder / Investor), Miguel Reyna (Co-Founder), Ilias Tagkopoulos (Co-Founder (UC Davis AI researcher))
- **Team size:** ~9 employees
- **Products:** Rivalz Stuffed Snacks - Late Night Pizza, Rivalz Stuffed Snacks - Extra Chedda' Mac, Rivalz Stuffed Snacks - Spicy Street Taco, Variety Pack, Rivalz Puffs
- **Notable:** Raised approximately $11.1M total across seed and Series A rounds, Distributed in nearly 2,000 retail stores, Secured LA Unified School District vending placement

## Products & services

- **Rivalz Stuffed Snacks - Late Night Pizza** — Oven-baked, dual-textured stuffed snack with 8g plant protein, 4g fiber, no added sugar and 7 essential vitamins, in a pizza-inspired flavor.
- **Rivalz Stuffed Snacks - Extra Chedda' Mac** — Vegan, gluten-free stuffed snack with a nostalgic mac-and-cheese flavor profile, built on yellow pea and brown rice.
- **Rivalz Stuffed Snacks - Spicy Street Taco** — Plant-based, dairy-free stuffed snack with a spicy taco flavor, 8g protein and 7 vitamins and minerals per serving.
- **Variety Pack** — Mixed pack of all three signature stuffed-snack flavors for D2C and retail buyers.
- **Rivalz Puffs** — New puffed-snack line launched alongside the 2026 raise, extending Rivalz's plant-protein platform into a lighter texture.

## Achievements

- Raised approximately $11.1M total across seed and Series A rounds
- Distributed in nearly 2,000 retail stores
- Secured LA Unified School District vending placement
- Grew Amazon sales 8.4x year over year
- Developed proprietary dual-texture stuffed-snack technology with UC Davis
- Launched a new Puffs line alongside its 2026 raise

## Latest updates

- **2026-06** — Rivalz nets $5M and launches a new Puff snack, targeting new foodservice and retail opportunities.
- **2024-04** — Rivalz publicly launches its nutrient-dense stuffed snacks in three flavors.
- **2024-02** — Closes seed funding round with participation from The March Group.

## Links

- Website: https://rivalzsnacks.com
- LinkedIn: http://www.linkedin.com/company/rivalz-snacks
- Instagram: https://www.instagram.com/eat.rivalz
- Facebook: https://facebook.com/eat.rivalz
- TikTok: https://tiktok.com/@eat.rivalz

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Profile page: https://yespress.io/rivalz
Published by YesPress — https://yespress.io
Last updated: 2026-07-10