# Ritter Insurance Marketing

> Ritter Insurance Marketing is a national field marketing organization serving independent insurance agents and agencies, principally in senior health and life insurance. It combines carrier contracting, back-office support, training, marketing resources, and sales technology. An Integrity company since 2022, Ritter reports more than 120 carrier relationships and operates across all 50 U.S. states.

- **Founded:** 2005
- **Headquarters:** Harrisburg, United States
- **Founders:** Cal Ritter (Founder of the predecessor business; co-founder of Ritter Insurance Marketing), Craig Ritter (Co-founder and CEO)
- **Products:** Ritter Platform and Contract Now, Medicare Quote Engine, IntegrityCONNECT access, PlanEnroll agent websites, Carrier access and back-office support
- **Notable:** Homepage reports 126,000+ appointed contracts and 120+ carriers across 50 states, observed October 2026., Ritter reported 214,564 Medicare Advantage enrollments in 2025, up 27%., Ritter reported 126,063 enrollments for the 2026 Annual Enrollment Period.

## Products & services

- **Ritter Platform and Contract Now** — Agent dashboard with carrier contracting, prefilled information, batch completion, contract tracking, quoting, and commission information. Newly registered agents need a sales-team conversation to activate Contract Now.
- **Medicare Quote Engine** — Ritter tool for registered licensed agents to quote and compare Medicare and final expense products; supports side-by-side comparison of up to three plans.
- **IntegrityCONNECT access** — Integrity-owned sales platform available through Ritter, including client management, quoting, enrollment, recorded-call tools, scheduling, and Ask Integrity AI assistance. Purchased leads are a separate expense.
- **PlanEnroll agent websites** — Integrity consumer-facing quoting and enrollment websites with personal agent URLs and permission-to-contact forms. Replaced Ritter Shop & Enroll in the 2024 migration.
- **Carrier access and back-office support** — Contracting and licensing support, supplies, commission inquiries, portfolio reviews, marketing assistance, and compliance resources. Product categories include Medicare, ACA, life, annuities, long-term care, final expense, and ancillary coverage.
- **Agent education and content** — Agent Survival Guide podcast, guides, webinars, carrier training, Summits, and a library of articles and social content.

## Achievements

- Homepage reports 126,000+ appointed contracts and 120+ carriers across 50 states, observed October 2026.
- Ritter reported 214,564 Medicare Advantage enrollments in 2025, up 27%.
- Ritter reported 126,063 enrollments for the 2026 Annual Enrollment Period.
- Support page reports nearly $100 million paid in agent commissions in 2022; this is not company revenue.

## Latest updates

- **2026-10** — Ritter continued publishing agent education, including an October 23 ACA Open Enrollment Period guide and October 22 Medicare sales compliance article.
- **2026-08** — AEP preparation guidance described IntegrityCONNECT quoting and enrollment and reminded agents to activate Contract Now through the sales team.
- **2026-03** — State of the Senior Market recap reported 2025 MA enrollment growth of 27%, Part D enrollment decline of 81%, and Medicare Supplement premium-production decline of 11%.
- **2026-01** — Ritter published a detailed explanation of carrier-funded administrative overrides and its free agent partnership.

## Links

- Website: https://ritterim.com/
- LinkedIn: https://www.linkedin.com/company/ritter-insurance-marketing/
- Twitter/X: https://twitter.com/RitterIM
- YouTube: https://www.youtube.com/user/RitterInsurance
- Instagram: https://www.instagram.com/ritter.insurance.marketing/
- Facebook: https://www.facebook.com/RitterIM
- TikTok: https://www.tiktok.com/@ritterim

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Profile page: https://yespress.io/ritter-insurance-marketing
Published by YesPress — https://yespress.io
Last updated: 2026-10-24