# Rithum

> Rithum is the private enterprise-commerce company assembled from CommerceHub, ChannelAdvisor, Dsco and Cadeera. Its software connects product catalogs, marketplaces, inventory, advertising, supplier networks, orders and delivery so large brands and retailers can expand without building a separate integration for every channel. The company says its network serves more than 40,000 brands, suppliers and retailers and powers over $50 billion in annual GMV.

- **Founded:** 1997
- **Headquarters:** Atlanta, United States
- **Founders:** Frank Poore (Co-founder and former CEO), Richard Jones (Co-founder and former CTO)
- **Team size:** Approximately 890 employees in the supplied company record; Rithum operates teams in the U.S., U.K., Ireland, Spain and Australia.
- **Products:** Marketplace Listings, Inventory and Order Management, Dropship and Private Marketplaces, Retail Media and Paid Search, Delivery Solutions
- **Notable:** Built a network Rithum says serves 40,000-plus brands, suppliers and retailers and processes more than $50 billion in annual GMV., Completed the $663 million cash acquisition of ChannelAdvisor in November 2022., Expanded advertised marketplace reach from more than 400 channels after the 2022 combination to 600-plus marketplaces and retail sites, with later 2026 materials citing 900-plus channels more broadly.

## Products & services

- **Marketplace Listings** — Publishes and maintains product listings across hundreds of marketplaces, with inventory synchronization, compliance checks and automated error detection.
- **Inventory and Order Management** — Centralizes inventory and orders, applies routing rules, tracks fulfillment and returns, and connects ERPs, warehouse systems and 3PLs.
- **Dropship and Private Marketplaces** — Lets retailers onboard suppliers, expand assortment without owning every item, govern seller performance and move assortments between dropship and marketplace models.
- **Retail Media and Paid Search** — Manages retail-media, paid-search and shopping campaigns using product, margin, inventory and sales context.
- **Delivery Solutions** — Provides delivery-date prediction, shipping optimization, label management and performance reporting across suppliers and carriers.
- **RithumIQ** — An embedded AI layer for catalog mapping, listing repair, commerce insights, ad-spend decisions and fulfillment recommendations.
- **SupplyExplorer** — Uses network data and matching to help retailers discover and evaluate suppliers, beginning with Merchant Match and supplier Network Profiles.
- **Agentic Commerce with Stripe** — A developing one-to-many connection that combines Rithum's structured catalog and orchestration layer with Stripe payments for AI shopping surfaces.

## Achievements

- Built a network Rithum says serves 40,000-plus brands, suppliers and retailers and processes more than $50 billion in annual GMV.
- Completed the $663 million cash acquisition of ChannelAdvisor in November 2022.
- Expanded advertised marketplace reach from more than 400 channels after the 2022 combination to 600-plus marketplaces and retail sites, with later 2026 materials citing 900-plus channels more broadly.
- Rithum says RithumIQ automates 92% of the work in a cited 50,000-SKU, five-marketplace onboarding example.
- A commissioned Forrester composite study estimated 191% ROI, $3.30 million in benefits and $1.13 million in costs over three years; these are modeled results, not a universal customer outcome.
- Customer-reported outcomes include Razer's 10x marketplace GMV increase, Flat River Group adding six channels without more IT headcount, and Sello receiving payback in its first year.

## Latest updates

- **2026-08** — Added Ship with Walmart and continued publishing product-feed and agentic-commerce guidance around a network now described as spanning 900-plus channels.
- **2026-07** — Appointed Kim Miller as Chief Marketing Officer and Head of Global Strategy and named Veeqo a recommended shipping software partner.
- **2026-06** — Detailed its Stripe agentic-commerce integration and released Catalog Assist for marketplace listings.
- **2026-05** — Expanded Amazon DSP campaign management, shipping options and global marketplace locales in Q2 product updates.
- **2026-04** — Launched SupplyExplorer and its Merchant Match capability for retailer-supplier discovery.
- **2026-03** — Supported Ulta Beauty's entry into TikTok Shop as integration partner.
- **2026-02** — Released shipping-control, label-workspace and DoorDash workflow updates.
- **2025-09** — Introduced RithumIQ as the embedded intelligence engine across the platform.

## Links

- Website: https://www.rithum.com/
- LinkedIn: https://www.linkedin.com/company/rithumcommerce
- Twitter/X: https://x.com/rithumcommerce
- YouTube: https://www.youtube.com/@rithumcommerce
- Instagram: https://www.instagram.com/rithumcommerce/
- Facebook: https://www.facebook.com/rithumcommerce

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Profile page: https://yespress.io/rithum
Published by YesPress — https://yespress.io
Last updated: 2026-09-01