# Ripple Street

> Ripple Street is a consumer product discovery and marketing platform. Brands and agencies use its shopper community and managed campaigns to generate product trials, store visits, user-generated content, reviews and recommendations through at-home experiences.

- **Founded:** 2005
- **Headquarters:** New York, United States
- **Founders:** Gene DeRose (Co-founder), Parker Reilly (Co-founder)
- **Products:** House Party, Chatterbox, Chatterbuy, Ratings, reviews and UGC, Ripple Street Research
- **Notable:** Company-reported SmartyPants results: 5,066 trials and 11,028 social engagements., Company-reported Cheez-It virtual campaign results: 18,721 trials and 63,449 social engagements., Company-reported BABE Wine results: 2,996 trials and 9,358 social engagements.

## Products & services

- **House Party** — Brand-sponsored gatherings with product experiences and guided sharing activities; virtual formats are documented.
- **Chatterbox** — Targeted at-home sampling through Chat Packs, paired with social activities, reviews and feedback.
- **Chatterbuy** — Retail-oriented trial programs using purchase support such as coupons or gift cards; documented in 2026 consumer campaign listings.
- **Ratings, reviews and UGC** — Campaign-generated consumer reviews, photos and videos; review syndication and shoppable content tools were described in the 2018 announcement.
- **Ripple Street Research** — Targeted community surveys; introduced in the 2018 rebrand announcement.
- **Community Loyalty Program** — Participation-based status, digital rewards and swag, with improved selection chances for some programs.

## Achievements

- Company-reported SmartyPants results: 5,066 trials and 11,028 social engagements.
- Company-reported Cheez-It virtual campaign results: 18,721 trials and 63,449 social engagements.
- Company-reported BABE Wine results: 2,996 trials and 9,358 social engagements.
- Opened a Bengaluru R&D center in April 2021.

## Latest updates

- **2026-02** — A company Toy Fair 2026 recap discussed collectibles, cross-generational play and licensing as reasons to build at-home product experiences.

## Links

- Website: https://www.ripplestreet.com/
- LinkedIn: https://www.linkedin.com/company/ripplestreet/
- Twitter/X: https://twitter.com/ripplestreetfun
- Instagram: https://www.instagram.com/ripplestreetfun/
- Facebook: https://www.facebook.com/ripplestreetfun/

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Profile page: https://yespress.io/ripple-street
Published by YesPress — https://yespress.io
Last updated: 2026-10-04