# Rinsed

> Rinsed is a New York-based vertical SaaS company that builds a customer relationship management (CRM) platform purpose-built for the car wash industry. It plugs into a wash's existing point-of-sale hardware and helps operators grow and retain unlimited-wash membership subscriptions through automated email and text marketing, online sign-ups, churn-reduction tools, salesperson coaching, and business analytics. Founded in 2019 and backed by Founders Fund, Bedrock Capital, VMG Technology and Y Combinator, Rinsed serves more than 3,000 car washes across the U.S. and Canada.

- **Founded:** 2019
- **Headquarters:** New York, New York, United States
- **Founders:** Austin Esecson (Co-Founder & CEO), Nic Hippenmeyer (Co-Founder & CTO), Sam Logan (Co-Founder & COO)
- **Team size:** ~80-90 employees
- **Products:** Rinsed CRM, Automated Marketing, Online Membership Sales, Churn Reduction & Declined-Card Recovery, Family Plans & Fleet Plans
- **Notable:** Grew to serve more than 3,000 car washes across the U.S. and Canada, Manages over 4 million active car wash memberships, Raised a total of roughly $41M across Seed, Series A ($12M) and Series B ($20M)

## Products & services

- **Rinsed CRM** — The core customer relationship management platform for car washes. Integrates with existing point-of-sale hardware to unify customer data, membership status, visit history and spend into a single system.
- **Automated Marketing** — Automated email and text message campaigns for member acquisition, upsell, win-back and lifecycle communication, tuned to car wash customer behavior.
- **Online Membership Sales** — Website checkout and sign-up forms that let customers buy and upgrade unlimited-wash memberships directly online.
- **Churn Reduction & Declined-Card Recovery** — Tools that detect at-risk members and failed credit card payments, then trigger automated recovery messaging to prevent cancellations.
- **Family Plans & Fleet Plans** — Multi-vehicle and fleet membership products that let operators sell memberships covering multiple cars or business fleets.
- **Salespath / Ignite Wash (salesperson platform)** — Point-of-sale salesperson coaching tools with real-time conversion tracking, leaderboards and gamification to increase membership sign-ups at the pay station.
- **Analytics & Business Intelligence** — Real-time dashboards on membership growth, conversion rates, churn, revenue and salesperson performance.

## Achievements

- Grew to serve more than 3,000 car washes across the U.S. and Canada
- Manages over 4 million active car wash memberships
- Raised a total of roughly $41M across Seed, Series A ($12M) and Series B ($20M)
- Backed by Founders Fund, Bedrock Capital, VMG Technology and Y Combinator (W21)
- Reported ~400% customer growth in the year leading into its 2023 Series B
- Acquired Ignite Wash in 2024 to add a salesperson coaching platform

## Latest updates

- **2024-05** — Acquired Ignite Wash, a car wash salesperson platform, folding real-time conversion tracking, leaderboards and gamification into Rinsed as Salespath.
- **2024** — Announced a strategic partnership with NXT Wash so Salespath and the POS run on one tablet with live customer profiles.
- **2024** — Passed the milestone of supporting more than 3,000 car washes across the U.S. and Canada.

## Links

- Website: https://www.rinsed.com
- LinkedIn: http://www.linkedin.com/company/rinsed
- Facebook: https://facebook.com/RinsedCarWash/

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Profile page: https://yespress.io/rinsed
Published by YesPress — https://yespress.io
Last updated: 2026-07-18