# Ring

> Ring is Amazon's smart-home security company, selling video doorbells, cameras, alarms, lighting and intercom hardware alongside cloud recording, AI search and optional professional monitoring. Its real innovation was commercial as much as technical: take the ordinary doorstep, make it remotely visible, then layer subscriptions and a neighborhood app onto the installed devices. That formula created a category leader and a reported $1 billion-plus exit, but it also made trust, privacy and policing relationships part of the product rather than side issues.

- **Founded:** 2011
- **Headquarters:** Santa Monica, United States
- **Founders:** Jamie Siminoff (Founder and CEO)
- **Team size:** Approximately 1,900 employees according to the supplied company record; not independently disclosed by Ring.
- **Products:** Video Doorbells, Security Cameras, Ring Alarm, Ring Home plans, Neighbors and Search Party
- **Notable:** Created and popularized the Wi-Fi video doorbell category under the DoorBot and then Ring names., Shipped its first DoorBot units in 2013 despite a five-person launch team and limited funding., Sold about 20,000 units in more than 85 countries during the original product's first year, according to Ring.

## Products & services

- **Video Doorbells** — Battery, wired and Power over Ethernet doorbells with live video, motion alerts and two-way talk; selected current models offer 2K or 4K capture.
- **Security Cameras** — Indoor, outdoor, spotlight, floodlight and pan-tilt cameras with live view, alerts and optional cloud features.
- **Ring Alarm** — A DIY alarm system built around a base station, keypad, contact sensors, motion detectors and optional professional monitoring.
- **Ring Home plans** — Subscriptions that add recorded video history, richer alerts, multi-camera viewing, AI features, 24/7 recording on eligible devices and monitoring options.
- **Neighbors and Search Party** — A community-safety app and opt-in AI feature that can compare reported lost-dog images with potential matches from nearby outdoor cameras while leaving clip sharing to camera owners.
- **Smart Video Search** — Natural-language search across compatible recorded motion events using Ring IQ and visual-language modeling; a compatible subscription is required.
- **Smart Lighting and Intercom** — Connected outdoor lights and an intercom retrofit that extend Ring beyond the front-door camera.
- **Ring for Business** — Camera, alarm, multi-camera live view and recording packages positioned for small and multi-location businesses.

## Achievements

- Created and popularized the Wi-Fi video doorbell category under the DoorBot and then Ring names.
- Shipped its first DoorBot units in 2013 despite a five-person launch team and limited funding.
- Sold about 20,000 units in more than 85 countries during the original product's first year, according to Ring.
- Raised roughly $209 million in disclosed venture rounds before exit, based on Crunchbase News' round summary.
- Acquired by Amazon in April 2018 in a transaction widely reported above $1 billion.
- Expanded from one doorbell into cameras, alarm, lighting, intercom, business security, subscriptions and AI video tools.
- Introduced Ring's first 4K doorbells and cameras in 2025.

## Latest updates

- **2024-10** — Ring announced Smart Video Search, using visual-language modeling to search recorded events with natural-language prompts.
- **2025-06** — Ring introduced generative-AI Video Descriptions and Siminoff described a renewed AI-first product direction after returning to Amazon.
- **2025-09** — Ring unveiled its first 4K camera lineup, Retinal Vision, Alexa+ Greetings, Familiar Faces and Search Party for dogs.
- **2025-11** — Search Party for dogs began rolling out as an opt-in matching tool across nearby outdoor Ring cameras.
- **2026-02** — Ring expanded lost-dog reporting access and said the feature had helped bring home more than one dog a day since launch.
- **2026-02** — Ring and Flock Safety canceled their planned integration before it launched, citing the time and resources required after public privacy criticism.
- **2026-04** — Ring announced a 4K Battery Doorbell Pro and three additional 2K Retinal Vision doorbells, with AI Pro subscription features including search and descriptions.

## Links

- Website: https://ring.com
- LinkedIn: https://www.linkedin.com/company/ring
- Twitter/X: https://twitter.com/ring
- YouTube: https://www.youtube.com/ring
- Instagram: https://www.instagram.com/ring
- Facebook: https://www.facebook.com/ring

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Profile page: https://yespress.io/ring
Published by YesPress — https://yespress.io
Last updated: 2026-08-20